A Look At Post-Oscars Streaming Boosts for Performers at 2023 Ceremony

Oscars streaming data
  • Save

Oscars streaming data
  • Save
Photo Credit: Mirko Fabian

Several performers at the 2023 Academy Awards ceremony saw a boost in their streaming numbers. Lady Gaga also gave a surprise performance after producers said she wouldn’t be performing at the Oscars.

Glenn Weiss told Entertainment Tonight that Lady Gaga’s role in filming the latest Joker movie made her unable to deliver a performance of her caliber. Despite that claim, the superstar showed up on the carpet ahead of the ceremony and performed the nominated song, “Hold My Hand,” from Top Gun: Maverick.

With the live performances, stars like Rihanna and Lady Gaga saw a massive boost in their streaming numbers and digital song sales. Data from Luminate shows the Everything, Everywhere, All At Once soundtrack also saw a massive boost in sales following its sweep at the Oscars. 

Luminate’s data shows increases from March 11 to March 12 for the United States only. 

Did the 2023 Oscars ceremony give performers a streaming boost?

Everything Everywhere All At Once (Soundtrack)

  • Album sales | 167%
  • On-demand streams | +49%

“Naatu, Naatu” — From RRR

  • Digital song sales | +1,831%
  • On-demand streams (audio + video) | +50%

Rihanna — “Lift Me Up”

  • Digital song sales | +147%

Lady Gaga — “Hold My Hand”

  • Digital song sales | +627%
  • On-demand streams (audio + video) | +16%
  • On-demand video streams | +75%

2023 Academy Award Nominees in Music Categories

Curious to know the winners in the music categories at the 2023 Academy Awards? Take a peek at this quick rundown with the winners in bold.

Best Original Score

  • All Quiet on the Western Front
  • Babylon
  • The Banshees of Inisherin
  • Everything Everywhere All at Once
  • The Fabelmans

Best Original Song

  • “Applause,” Tell It Like a Woman
  • “Hold My Hand,” Top Gun, Maverick
  • “Lift Me Up,” Black Panther: Wakanda Forever
  • “Naatu Naatu,” RRR
  • “This Is A Life,” Everything Everywhere All at Once

Best Sound

  • All Quiet on the Western Front
  • Avatar: The Way of Water
  • The Batman
  • Elvis
  • Top Gun: Maverick