Believe Inks a Label Solutions Deal with London-Based Rinse FM

Believe Rinse FM deal
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Believe Rinse FM deal
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Photo Credit: Rinse

Believe UK inks a label solutions deal with London-based Rinse FM, covering digital distribution for Rinse Recordings and Bad Music imprints.

The UK office of Believe, a world leader in digital music companies, has partnered with Rinse, a pioneering entity within London’s underground dance scene, to handle distribution and label services for its Rinse Recordings and Bad Music imprints.

Under the new partnership, Believe will handle the global digital distribution for all Rinse and Bad Music frontline and catalog releases. Rinse Recordings represents dance acts like Katy B and Vigro Deep and releases music from Nia Archives. Its pop-leaning sister label, Bad Music, launched in 2018, releasing music from singer-songwriters Sinéad Harnett, Sasha Keable, and James Smith, among others.

Rinse will continue to handle day-to-day marketing for both imprints, now benefiting from Believe’s audience development team, spread across 50 countries, focusing on audio and video plus editorial and marketing partnerships with DSPs. Both Rinse Recordings and Bad Music will benefit from the expertise of Believe’s specialists across dance, electronic, pop, and other related genres.

From its humble beginnings in pirate radio in the ’90s, Rinse FM gained notoriety for its role in developing garage, jungle, grime, and dubstep, beginning to release music under Rinse Recordings in 2003. 

Rinse arrives as the latest signing under Believe’s new “b:electronic” global imprint, also helping solidify Believe’s position in dance and electronic music distribution in the UK. Rinse joins a local roster including Cr2 Records, Greco-Roman, Knee Deep In Sound, and Southern Fried Records, with Hospital Records signing last month.

“Everyone at b:electronic is excited to work with such an important cultural foundation of UK music,” says Graham Luckhurst, Head of b:electronic UK at Believe. “Rinse continues to actively nurture and support new talent through radio, events, and releases.”

“We’re delighted to welcome to Believe such an iconic brand and label as Rinse. Their vision and independent mindset fully align with Believe’s ambition. There couldn’t be a better time for this partnership, helping Rinse in their new era,” adds Panos Polimatidis, Head of Label & Artist Solutions at Believe UK. “We look forward to working closely with Gee, Marva, and the Rinse team on their excellent frontline and catalog releases and amplifying their efforts via our global set-up.”

“We’re very excited to sign this deal with Believe,” concludes Marva Kreel, Label Manager at Rinse. “Our label at Rinse is ready to move into our next chapter, and we feel that Believe is perfectly aligned with our ambitions and values.”