The RIAA has presented its first-ever NFT accolades plaque. Willow is the first recipient of this honor.
The accolade recognizes the 3x Platinum “Whip My Hair,” 2x Platinum “Wait A Minute!,” 2x Platinum Meet Me At Our Spot” and Platinum “t r a n s p a r e n t s o u l ft. Travis Barker.” The plaque features artwork commissioned by the pop-punk provocateur, alongside Roc Nation and Infinite Objects.
“I am beyond grateful to have the opportunity to engage in the sacred process that is music,” Willow adds about the honor. “Big love to RIAA and Infinite Objects! I am so honored to be able to celebrate these milestones in such an innovative way.”
“RIAA has celebrated artists and their label teams through the Gold & Platinum program for the last 65 years as the industry has constantly evolved,” says RIAA VP of Media Relations | Gold & Platinum Rewards Erin D. D. Burr. “We are excited to announce this innovative new way to recognize official certifications as Willow accepts the first-ever NFT plaque. We’re grateful to Roc Nation and Infinite Objects for this creative collaboration.”
Minted on the Ethereum blockchain as an ERC-721 NFT, this one-of-one item celebrates Willow’s musical accomplishments and creative partnerships. The digital ledger system ensures transparency as each certified single is represented as a ‘trait’ of the NFT that can be updated on-chain when new thresholds are officially certified through the RIAA Gold & Platinum program. The authenticated Infinite OBjects Video Print display will also automatically reflect the change in artwork when the NFT is updated.
“We’re thrilled to partner with Willow, RIAA, and Roc Nation on this groundbreaking certification,” adds Infinite Objects. “Collaborating on minting Willow’s achievements on-chain and celebrating the artwork in an authenticated Infinite Objects physical display is a true honor.”
Infinite Objects is a tech company that specializes in transforming digital content into physical art objects. The company aims to create a bridge between the digital and physical worlds, offering a unique and innovative way to experience art through their patented Video Print product line.