Robbie Williams is now “the largest investor” in the UK’s Tickets for Good (formerly The Ticket Bank), which helps fill partners’ venues by providing discounted and free live event tickets to NHS employees and charity workers.
Sheffield-headquartered Tickets for Good, which arrived on the scene in 2019 and is said to have raised £500,000 (currently $625,383) in seed funding, emailed Digital Music News about Robbie Williams’ investment today. Moving forward, the “Angels” act – who’s made tickets to his ongoing XXV Tour available through the platform – is poised to continue advising Tickets for Good, higher-ups said.
“Supporting access to the arts is a cause close to my heart,” communicated the Soccer Aid creator Williams. “The magic of live entertainment is something everyone should be able to benefit from, so I’m thrilled to be working with Tickets For Good.”
At present, Bethnal Green Ventures- and Comcast NBCUniversal SportsTech-backed Tickets for Good has north of 200,000 users and over 500 partnerships with event companies, according to execs. Among these companies are AEG Presents as well as the National Theatre, and more than 300,000 tickets (including discounted passes and free tickets that each come with only a £3.95/$4.94 booking fee) have been processed on-platform to date.
Addressing Robbie Williams’ investment in a statement, Tickets for Good founder and CEO Stephen Rimmer touched upon his company’s plans to build a larger userbase by expanding into new territories and entertainment spheres.
“As we continue to build the Tickets For Good offering, to have backing from one of our country’s most-loved entertainers in Robbie is a welcome endorsement of our work,” relayed Rimmer, whose platform’s investors also include MassiveMusic head Hans Brouwer and Audoo chief commercial officer Will Mills.
“Our expanded group of heavyweight investors underlines the strength of our mission-driven business strategy and, as we evolve with the next phase of our plans, their support and insight will be invaluable,” he concluded.
Last month, reports revealed that the aforementioned AEG as well as country star Zach Bryan could face a hefty fine over alleged violations of Virginia’s Ticket Resale Rights Act; AEG’s Live Nation competitor is grappling with regulatory scrutiny of its own, much of which has stemmed from the Eras Tour ticketing fiasco. And more recently, the UK government formally rejected a series of secondary-ticketing regulatory measures proposed years back.