Create Music Group acquires Music for Pets, the pioneer in pet entertainment, with more than 12 million hours of music created for cats and dogs, with $10 million in future investment planned.
Create Music Group has announced the acquisition of Music for Pets, an internationally recognized company that creates music and games for dogs and cats. Founded by Amman Ahmed and Ricardo Henriquez in 2017, Music for Pets’ “Relax My Dog” and “Relax My Cat” series provide more than 12 million hours of music each month to more than 20 million pets worldwide.
“Amman and Ricardo have tapped into an enormous and surprising new audience for music and entertainment, our family pets,” says Jonathan Strauss, Founder and CEO of Create Music Group. “They have built Music for Pets into a beloved brand that reaches an audience of millions across multiple DSPs all over the world.
“The Music for Pets platform fits perfectly into our business model as we continue to reinvent what it means to be a modern music company by building and investing into entertainment businesses that have a direct, meaningful relationship with their audience and fans and have complete ownership of all IP. This market is massive, and there is a reason that Amman and Ricardo’s company has been nicknamed ‘Petflix.'”
With just $1,000 of his savings, the Manchester-based Ahmed started the company with Henriquez, who was inspired by his dog’s anxiety due to violent noises in his El Salvador neighborhood and had begun composing music designed to soothe pets.
Their approach to meeting pets’ unique needs quickly gained traction, and their original music has become a favorite for pets and their owners on YouTube, Spotify, and other DSPs worldwide.
The company’s research shows that 87% of dog owners report that their pets are less stressed after being exposed to Relax My Dog’s content — something useful for dog owners this 4th of July weekend. The company will be featuring special content on its YouTube channel throughout the holiday in the United States.
“We hear from pet owners all over the world that Relax My Dog and Relax My Cat have made a huge positive impact on their pets’ overall emotional health,” says Ahmed. “Our mission is to make the world’s pets happier, and we’re excited to take this next step with Create Music Group.”
“Create has built an unparalleled distribution network for music and entertainment, including a network of owned brands on YouTube, Instagram, and TikTok that will give our music a huge opportunity to be heard by even more pets and their owners around the world,” Ahmed continues.
Create Music Group plans on investing an additional $10 million to further expand Music for Pets’ reach and impact on pets and their owners over the next 36 months.