Spirit Music Group Inks Joint Venture with VISCYRL and Arcade Songs

Spirit Music Group VISCYRL and Arcade Songs
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Spirit Music Group VISCYRL and Arcade Songs
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Photo Credit: Frank Rogers, Norbert Nix, Sawyer Utah, Gregg Wattenberg, Tom Lee / Spirit Music Group

Spirit Music Group inks a joint venture with VISCYRL and Arcade Songs, signing emerging artist Sawyer Utah to a worldwide publishing deal.

Spirit Music Group has announced a creative joint venture with VISCYRL and Arcade Songs. The first signing under the agreement is emerging 22-year-old pop artist, writer, and producer Sawyer Utah (pictured center), whose debut single “Nights Like This” was released on June 8.

Sawyer Utah has been writing and recording music in his native La Crosse, Wisconsin, since the age of seven, beginning to master the art of engineering and production through middle and high school while elevating his songwriting skills. 

Following a conversation with a family friend, Utah was connected to music executive Norbert Nix (pictured center left) and signed to VISCYRL. His songs quickly caught the attention of producer and songwriter Frank Rogers of Spirit Music Group in Nashville (pictured left) and songwriter and producer Gregg Wattenberg (pictured center right) and Tom Lee (pictured right) of Arcade Songs in New York. As a result, Utah was fast-tracked into the songwriting circuits in Los Angeles, New York, and Nashville.

Recently, he’s been collaborating with Zach Hood with a forthcoming single on Arista Records, in addition to Camylio, Prateek Kuhad, Benzi Edelson, Jesse Fink, David Arkwright, Sophie Simmons, and many more. Sawyer Utah’s debut single, “Nights Like This,” was released on June 8.

“I’ll forever be grateful for Norbert seeing my vision and believing in me when we initially met in 2019. When he connected me to Frank, Greg, Tom, and the entire Spirit/Arcade team, I immediately felt their support,” says Sawyer. “It was a perfect fit on so many levels. I’m excited to push forward and work with this well-respected and distinguished team.”

“Spirit Music is thrilled to welcome Sawyer Utah and to partner with VISCYRL and Arcade Songs,” adds Frank Rogers, Chief Creative Officer, Spirit Music Group/Chief Executive Officer, Spirit Music Nashville. “With Sawyer’s talent and the team around him, we truly feel that the sky is the limit.”

“Meeting multi-dimensional creative Sawyer Utah was a complete coincidence, but after listening to his music, I knew I wanted to work with this young talented powerhouse,” says Norbert Nix, Founder of VISCYRL. “His positive energy and musical instincts were key in forging our partnership with Spirit Music and Arcade Songs.”

“Sawyer is an undeniable raw talent and amazing songwriter. His voice and energy immediately resonated with me at our very first meeting. This is just the beginning, and we are thrilled to be on this journey with him, Norbert Nix, and our partners at Spirit Music Group,” concludes Tom Lee, Arcade Songs.