Adaptive Gaming Audio Platform Raises $2.5 Million
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Photo Credit: has announced a $2.5 million seed round to revolutionize how games are soundtracked. Here’s the latest.

The company aims to provide cost-effective and efficient plug-and-play solutions that streamline the process of integrating music into gaming content. Adding music to video games is often a laborious process involving time-consuming licensing that can impact the product’s availability on digital storefronts down the line. uses proprietary adaptive Ai technology to allow developers to find, license, and implement music into games using PlusMusic Soundtrack, Infinite Soundtrack, and Adaptive Audio AI. PlusMusic Soundtrack is an all-in-one solution with a self-serve music licensing platform and catalog of more than 375,000 licensed tracks. says it expects to grow that catalog to more than 500,000 tracks by the end of the year.

Meanwhile it’s Infinite Soundtrack service is for gamers and those who create user-generated content (UGC) in games like Roblox. The Adaptive AI can map music to digital experiences using its Adaptive AI Audio (.aai) format to allow music to fit natively into any digital experience. It uses a consumption-based pricing model to ensure transparent costs that are tailored to usage and licensing fees, rather than a cookie-cutter approach. The platform is currently in use by 675 game developers and 12 games using the tech have been released. was founded by music industry veterans and AI/ML experts from Nielsen/Gracenote, with financial backing from Play Ventures and an Epic MegaGrant, with guidance from gaming and music giants like Shawn Layden and Ty Roberts.

“We spent our careers in music as musicians and music business professionals and love games,” the founders told GamesBeat in an email. “We saw a big opportunity to bring the games and music industries together. There was a gap for musicians to distribute at scale into games and music licensing was too complicated and complex. We also felt like given our background and understanding of music licensing that we could help solve some of the pain points for music licensing. Technology is critical to that union.”