Adidas is preparing to sell off a second batch of leftover Yeezy shoes beginning on August 2nd. Photo Credit: Adidas
About nine months after terminating its partnership with Kanye West, Adidas has officially announced plans to offload a second batch of already-manufactured Yeezys.
The German athletic-wear company detailed the forthcoming Yeezys drop – as well as the related donations it intends to deliver to “selected organizations working to combat discrimination and hate” – today.
For reference, late May saw Adidas kick off a massive sale for its reportedly $1.3 billion worth of remaining Yeezy inventory. Reports suggested that fans had been quick to scoop up the footwear, which will reportedly deliver a total of over $140 million to Kanye West (or 11 percent of each sold item) notwithstanding the well-documented implosion of his Adidas tie-up.
(On platforms including Ebay, profit-minded sellers appear to be asking for and receiving substantial sums for a variety of Yeezy items.)
In any event, Adidas communicated that the drop at hand will occur “in phases” after beginning on August 2nd, featuring “products which were initiated in 2022.” The precise availability and timing behind these phased releases “will also vary depending on location,” the company indicated.
Furthermore, besides becoming available to prospective customers through the CONFIRMED app, the Adidas app, and the Adidas website, the involved shoes will be purchasable via “selected adidas wholesale partners” – albeit on “their digital platforms only.”
Lastly, in terms of the sale’s specifics, Adidas relayed that the drop will encompass the Yeezy Boost 350 V2, 500, and 700 as well as the Yeezy Slide and Foam Runner, to name some. As part of an initiative with the Foundation to Combat Antisemitism, certain Yeezy products sold directly by Adidas in North America will ship with “blue square pins,” per the business.
Upon posting its second-quarter financials – including €5.34 billion (currently $5.89 billion) in revenue – Adidas forecasted a 2023 operating loss of €450 million ($496 million), down from a prior estimate of €700 million ($771.55 million). “If successful, potential future Yeezy drops would further improve the company’s results,” execs noted.
Specifically in the music space, 2023 has brought the end of Adidas’ Ivy Park collaboration with Beyoncé, reportedly due to sluggish sales. Nevertheless, the entity is moving forward with a Bad Bunny union – the reimagined “Campus Chalky Brown” is expected to go on sale at $160 a pop tomorrow – and a Korn partnership. The products associated with the latter, among them sneakers, tracksuits, and t-shirts, are set to debut in October.