When It Rains, It Pours: Idina Menzel Ditches Scooter Braun’s Management Company Amid Wider Talent Exodus, Report Says

scooter braun idina menzel split
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scooter braun idina menzel split
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Idina Menzel, who’s reportedly no longer a management client of Scooter Braun. Photo Credit: Ted Eytan

When it rains, it pours: Idina Menzel has reportedly become the latest individual to cut professional ties with power-manager Scooter Braun.

Word of Menzel’s reported exit from Braun’s management roster came to light in a piece from the Hollywood Reporter, which cited an anonymous source with knowledge of the matter. At the time of writing, though, neither the Hybe America CEO Braun nor the Broadway vet Menzel had commented publicly on the rumored split, which is said to have occurred back in January.

(Notwithstanding the lack of a response to the headlines involving Menzel, Braun this afternoon addressed the influx of reported departures, writing on Twitter/X: “Breaking news… I’m no longer managing myself.”)

But the Drama Queen act Menzel had signed with Scooter Braun Projects in 2019, and once again at the time of writing, she was listed as a music client on the appropriate website. However, so too were Ariana Grande and Demi Lovato, both of whom only recently stepped away from Team Braun, according to reports.

(As another pertinent aside, TMZ today refuted said reports of the Grande-SB Projects split, indicating instead that Braun has been negotiating retooled pacts with clients as he dedicates a growing amount of time to his aforementioned role with BTS agency Hybe.)

Additionally, J Balvin remained part of the same SB Projects artist page despite having reportedly jumped ship for Roc Nation in May. And even with the high-profile reported exodus, the Taylor Swift nemesis Braun still reps commercially prominent acts including Ava Max, the Black Eyed Peas, David Guetta, Quavo, and Justin Bieber, to name some.

On the latter front, different rumors yet have suggested an imminent Braun-Bieber separation, but neither party has confirmed as much. Plus, the previously noted article from TMZ – which, incidentally, has covered multiple non-gossip industry topics on the year – claimed that the longstanding business relationship between Braun and Bieber is going strong.

Nevertheless, SB Projects has been attempting to hammer out new agreements with Grande and Bieber “for several months” amid Braun’s pivot towards Hybe, per TMZ. The involved parties are said to be working to determine “what the new structure will look like.”

Of course, it’s unclear whether this positive assessment of the situation is accurate, especially given the timing of the reported SB Projects talent exits. Braun sold Ithaca Holdings to Hybe as part of an over $1 billion deal in April of 2021 and became the sole CEO of the Quality Control owner’s U.S. division in January of 2023.