DICE Announces Monster $65 Million Funding Round

DICE funding round
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DICE funding round
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Photo Credit: DICE

Independent music ticketing platform DICE announces a $65 million funding round led by diversified investment company MUSIC.

DICE, the largest independent music ticketing platform, has announced a successful $65 million funding round led by MUSIC, which bills itself as a diversified investment company focused exclusively on music and music-adjacent businesses. Other investors include Structural Capital and Ahdritz Holding LLC, the investment vehicle for Willard Ahdritz, founder and chairman of Kobalt Music, with follow-on investments from Exor Ventures and Mirabaud Lifestyle Fund.

The latest round of funding will help accelerate DICE’s launch in additional cities as it continues to expand across the US and internationally. New partnerships will be announced in the coming weeks on the heels of landmark deals in Europe, including venue Alexandra Palace; cutting-edge cultural center, the Institute of Contemporary Arts; and recent renewals with Troxy and others.

DICE now boasts millions of fans using the platform to discover and attend live events. More than 55,000 artists and over 10,000 venues, festivals, and promoters will use DICE to sell their tickets across 30 cities this year. The new funding will help support DICE’s ongoing product investments to create the best experience possible for fans and remove barriers preventing people from going out more often.

“The live music industry is adopting DICE faster than ever and proves our thesis that if you treat fans well, they buy more tickets and go out more often,” says Phil Hutcheon, CEO and Founder of DICE. “We’re investing heavily in building even more technology, and this year alone, we released over 60 new features for fans, venues, and artists. I’m excited that Matt (Pincus) has joined the Board, and we’re more focused than ever on our mission to get fans out more.”

“DICE did the impossible: they made buying a ticket fun,” says Matt Pincus, Co-Founder and CEO of MUSIC and recent addition to DICE’s Board of Directors. “And by doing that, they became much more than a transaction provider. DICE is the premier user-centric engagement platform for the most important consumers in music: people who love to go to shows.”

Ali Byrd has also been announced as DICE’s Chief Financial Officer, joining DICE with more than a decade’s experience supporting fast-growth companies. He previously held senior positions at Microsoft, CoverWallet, and Limewire and most recently supported Olive, a disruptive AI healthcare technology company based in the US.

Byrd’s hiring follows a string of strategic hires, including the appointment of music industry veteran Caron Veazey to DICE’s Board of Directors, and Katie Soo — former SVP of Growth and Marketing at HBO Max — as Chief Business Officer to help drive DICE’s strategic growth and marketing.