Symphony, an AI-powered marketing platform for music artists, has raised $1 million in pre-seed funding. Here’s the latest.
The nascent company picked up backing from Spice Capital, GoldHouse Ventures, LVRN Records, Guin Records, and other music industry luminaries. The startup aims to use the funds to revolutionize the marketing workflow for artists and the creatives who support them.
Symphony says it aims to democratize access to sophisticated marketing technologies, allowing independent artists to use the same powerful tools big players in the industry have always had in their arsenal. Symphony says since its beta launch in April 2022, it has processed over $750,000 in advertising budgets to help generate 150 million streams for artists nurtured by Integral Studio.
Co-Founders Megh Vakharia and Chuka Chase got their start in 2016 when they founded Integral Studio. That digital agency helped artists monetize their fanbase and after building an artist website for SZA, the two realized the potential they had to benefit artists.
“Artists are in control and they finally have the power to build a career themselves, without anyone taking a piece,” adds Megh Vakharia, CEO of Symphony. “Our only goal with Symphony is to help the next million artists stay in control and build their businesses on their own terms.”
One aspect of that is Forever Saves, which helps keep fans in the know when their favorite artists release new music. When fans subscribe to Forever Saves and consent to provide data—their email, name, location, and preferred streaming service are all passed on as data points. A ‘Meet the Fans’ tab centralizes the data in one place, allowing you to get a broad picture of your fanbase.
Vahkaria says Symphony was built on a foundation of decades worth of marketing experience while collaborating with prominent artists like SZA and 21 Savage. Its suite of services empowers musicians to build massive fan bases like never before.