Warner Music Acquires Indian Management Company E-Positive

Warner Music e-Positive
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Warner Music e-Positive
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Photo Credit: Jay Mehta, Naushad Khan, Darshan Raval, Alfonso Perez Soto

Warner Music acquires Indian artist management company E-Positive and signs superstar Darshan Raval.

Warner Music has announced the acquisition of the Indian artist management and live events company E-Positive, further solidifying Warner Music India’s market-leading position. The deal will enable its artists to tap into new expertise in brand partnerships and live events.

E-Positive will continue to act as a standalone company led by founder and CEO Naushad Khan. A prominent figure in the live entertainment industry, Khan has built an unrivalled network of contacts while promoting over 15,000 shows. Since launching E-Positive, he has also been instrumental in managing the careers of a growing number of artists, including Darshan Raval, one of the top five most-streamed and fastest growing artists in the region.

“I’ve worked towards developing a legacy for over 10 years and carved the journey of each one of my artists. I’m delighted that we’ve found a new home at Warner Music India,” says Khan. “The team there will help us grow in the international market and will hep our artists connect with more fans from around the world. We’re looking forward to the next chapter of E-Positive.”

“Naushad has done an incredible job of positioning E-Positive as a leading management company, and his knowledge of brand partnerships and the live sector will be a great asset for us at Warner Music India,” adds Jay Mehta, Managing Director at Warner Music India. “It’s a privilege to welcome such a phenomenal artist as Darshan Raval into the global Warner Music family. Darshan is a true star, and we believe he can become a staple on the global stage.”

“This deal once again reinforces our desire to become the number one destination for artists in India, and welcoming an artist like Darshan onto our roster is a real statement of intent. Darshan, as well as the whole of the E-Positive roster, will be able to harness Warner Music’s global network and start to connect with a wider international audience,” concluded Alfonso Perez Soto, President of Emerging Markets at Warner Music.

“(The acquisition) helps us to level up and enhance our 360 offering to artists by bringing in the knowledge and expertise of Naushad to Warner Music. Our improved suite of services will enable our artists to transcend the whole of India and help bring Indian culture to the rest of the world.”

In the past 12 months, Darshan Raval’s daily streams have quadrupled, with over 9 billion streams altogether. He has 43 million monthly listeners on DSPs and 17 million Instagram followers. Raval is renowned for his ability to blend different styles, having released songs in languages including Hindi, Gujarati, Punjabi, and Bengali.