Pinnacle Financial Partners inks an agreement with Nashville Yards as the exclusive naming rights partner of the district’s newest music venue, ‘The Pinnacle.’
Pinnacle Financial Partners has announced a new agreement with Nashville Yards co-developers AEG and Southwest Value Partners for exclusive naming rights for the mixed-use district’s newest music venue, “The Pinnacle.” The 4,500-capacity theater is due to open in 2025.
The agreement, brokered by AEG Global Partnerships, also makes Pinnacle the official bank of the venue and its first naming rights partnership. The deal will further reinforce Pinnacle’s presence at the Nashville Yards project and the company’s commitment to the city’s broader community development and the growth of music and live entertainment across Nashville.
A founding partner of Nashville Yards, Pinnacle opened its initial retail presence at the development in 2022 at the base of the first Amazon Tower. Later this year, the company will make the move into its new corporate headquarters and open a full-service branch in the Nashville Yards’ first multi-tenant office building, the Pinnacle Tower.
“This partnership represents Pinnacle’s deep investment in elevating Nashville’s creative community and will further our reputation as one of the world’s best music banks,” said Andy Moats, Pinnacle’s director of music, entertainment, and sports. “The Pinnacle will be an international symbol that shows the music community how the arts and business should work together.”
“Our music banking team will be directly across the street from the venue — visiting artists will be able to see us from the green room balcony,” adds Moats. “And we’ll be sharing the Nashville Yards campus with AEG Presents and CAA, making this a new epicenter for the business side of Music City.”
The Pinnacle, situated prominently within Nashville Yards, is poised to become an anchor for live performance and community engagement, adding to the city’s already globally recognized musical vitality. The 19-acre mixed-use development is expected to average 20,000 people on site every day in its vibrant community.
“We are so very pleased to extend the excellence of all we are building at Nashville Yards into a deeper association with one of the most outstanding banking and financial services companies in the country,” added Cary Mack, Managing Partner of Southwest Value Partners. “Pinnacle’s extensive music and entertainment business offerings make them the perfect partner for our world class music venue, which we are very proud to name The Pinnacle.”
Operated by global concert promotion and artist development leader AEG Presents, The Pinnacle is designed with the fan experience in mind. The venue will feature a concert hall designed especially for hosting a diverse array of live events. The 88,000-square-foot indoor venue will feature amenities including a lifter floor, a horseshoe balcony with rail-side standing, VIP seating, first-come-first-serve bleachers on the balcony level, production capability for live streaming and televised events, and much more.
“We’ve been looking forward to the opening of this venue since the Nashville Yards project was first launched eight years ago,” concluded Rick Mueller, President, North America, AEG Presents.
“The naming rights partnership with Pinnacle — a brand with deep ties to the music community — brings us that much closer to the moment when we first swing the doors open and welcome fans and artists to Nashville’s newest venue. It’s an exciting time for AEG Presents, and we’re honored to expand our presence in a city with one of the most thriving musical communities on the planet.”