Photo Credit: Mayk.it
Too Lost and mayk.it are teaming up to enable the distribution and monetization of their unique short video music catalog—encompassing social media one-hit wonder sounds to empower the next generation of songwriters.
The following was created in collaboration with Too Lost, a company DMN is proud to be partnered with.
Music-Fan centric mayk.it was founded by TikTok and Snap alumni in 2020 and has rapidly grown to turn millions of music fans into creators—oft-described as the ‘Giphy for Music.’ The platform empowers music fans to socialize and create original user-generated content (UGC) songs, utilizing human-made beats and AI voice tools. The mayk.it was also one of the first to offer distribution from an app with just a button click. The app features remixes, contests, and trend prompts, helping to foster a vibrant fan-centric community and a new music ecosystem.
Too Lost’s partnership sees its cutting-edge distribution technology integrated into the mayk.it app. Now creators who utilize the mayk.it platform can seamlessly upload their musical creations to various social platforms and services—from Instagram, Facebook, Soundcloud, YouTube, TikTok, and more—directly from the mayk.it app. Co-creators will receive fractional royalties every time their songs are played or used through these UGC platforms.
Since the inception of the partnership, Too Lost has already distributed thousands of socially-vetted and curated UGC songs to social platforms which play millions of times in perfect sync with UGC videos, marking a significant milestone in this new strategic partnership.
Too Lost generates individual accounts in order to facilitate payments to mayk.it creators. Those creators can then withdraw their earnings directly, across sales reporting and daily streaming analytics. Royalties are split evenly between beat producers & vocalists.
“We are excited to work with Stefan, Akiva, and the mayk.it team,” says Gregory Hirschhorn, Co-Founder & CEO of Too Lost. “They have identified a buzzing scene of emerging creatives within the social media space. Too Lost’s technology will empower mayk.it and its thriving community of music fans with monetization and distribution services.”
“Being in business with a company that supports the most talked about sector of communication today has once again proven that Too Lost is committed to offering some of the most advanced music technology to the most exciting partners,” shares Aldo Davalos, GM & Head of Business Development at Too Lost.
“Music creation has continued to only become more accessible over the years. The mayk.it app makes music creation fun for creatives at the earliest stages. We are excited to empower the mayk.it community with best-in-class distribution services to help them monetize their creations.”
“In the age of AI and synthetic AI song generators, we are excited to empower human music fans not only to turn to creating UGC-songs for self-expression and participating in cultural trends, but also to play and benefit from their creativity given the value DIY ditties & sounds add to the cultural zeitgeist of short video platforms,” adds Stefán Heinrich Henriquez, CEO of mayk.it.
