SiriusXM Joins Billie Eilish Pre-Release Blitz Following Snap, American Express, YouTube Music, Apple Music Tie-Ups

Billie Eilish channel on SiriusXM
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Billie Eilish channel on SiriusXM
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Photo Credit: SiriusXM

SiriusXM is joining the Billie Eilish pre-album blitz with a new channel dedicated to her music and music that inspires her.

Billie Eilish will curate a journey with exclusive insights into her newest album, HIT ME HARD AND SOFT, as well as her groundbreaking music and the artists that inspire her. The channel launches on May 10 at 12 pm ET on satellite channel 3 through May 22, with the SiriusXM app carrying the channel through June 4.

Curated by Billie herself, the channel will play her own music as well as songs from a wide variety of artists that inspire her. HIT ME HARD AND SOFT is Billie’s third studio album written by Billie and FINNEAS—her brother and long-time collaborator whole also produced the album. The album will be available front-to-back on the new Billie Eilish Radio channel when it drops on May 17.

While fans can listen on the SiriusXM channel, Snap offered the first sneak peek at the new album with its AR lenses. The newest AR lens plays “L’AMour De Ma Vie” from the album—encouraging fans to create reaction clips to the song. Billie Eilish has also revealed a pair of listening parties sponsored by American Express, YouTube Music, and Snapchat.

One listening party is happening at Brooklyn’s Barclays Center on May 15, while the other is scheduled for May 16 at the Kia Forum in Los Angeles. YouTube Music is involved with the Brooklyn listening party, while Snapchat has signed on as the LA sponsor for the Kia Forum listening party. Tickets are available for $5 a piece with some proceeds going to the AMC Cares Charitable Fund.

Aside from the SiriusXM channel and listening parties, Billie Eilish is also releasing exclusive vinyl editions from Target, Walmart, Urban Outfitters, Amazon, and indie record stores. Eilish recently spoke out about the number of limited editions released in the industry—criticizing her past limited-editions in the process.