Is Music Biz Attendee Information for Sale Online? Email Solicitations Raise Questions As 2024 Event Kicks Off

music biz 2024
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music biz 2024
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Is Music Biz 2024 attendee information for sale online? Seemingly unauthorized email sales offers are raising related questions. Photo Credit: Music Business Association

Music Biz 2024 kicked off on Monday, attracting thousands of industry professionals to Nashville. But is valuable attendee information being sold online?

That question is taking center stage after Digital Music News received multiple unsolicited emails advertising purported Music Biz attendee information. The relevant messages were sent from a Gmail address by an individual identified only as ‘Christina.’

As a result, the offer doesn’t appear to have come from a legitimate source or otherwise been endorsed by the Music Business Association. At the time of this writing, though, the organization hadn’t responded to a request for comment.

Update (5/14): Music Biz has now responded, noting that they do not sell their attendee lists: “Music Biz does not sell its lists. Period.” 

The email itself indicates that the all-encompassing list contains Music Biz attendees’ company names, contact details (email addresses and phone numbers), titles, websites, and additional information yet.

Also in the text, which has a decidedly straightforward subject reading “Music Biz 2024,” are multiple unnecessary capitalizations (the email doesn’t look to have been written with particular attentiveness) and a clear-cut call to reach out for further details such as pricing specifics.

Time could reveal the exact source of the attendee-info offer, the motivation behind which – cashing in on useful and relatively high-value data – is apparent enough. In the absence of concrete answers from organizers, possibilities that come to mind include a hack of some kind, which wouldn’t be without precedent in the contemporary industry.

To be sure, it was only in 2020 that credit-card hacks reportedly impacted a number of Warner Music customers – spurring several class-action complaints in the process. Admittedly, knowledge about conference attendees, while best left unsold to third parties without authorization, doesn’t seem as significant as stolen payment info.

Other potential explanations include a profit-minded operation spearheaded by someone with access to the appropriate database.

The scenario, far from being outside the realm of possibility, is central to a distributor-versus-distributor lawsuit involving a former employee’s alleged unauthorized access to a proprietary database.

In any event, before wrapping this Thursday, May 16th, Music Biz is expected to feature as speakers execs from Tunecore, SESAC, and Round Hill, to name just a few of the many higher-ups. As described by the event, Music Biz 2023 attracted north of 2,100 attendees from over 800 companies and 30 nations; the email offer, while unclear in this regard, appears to reference 3,200 attendees for the 2024 installment.