Simon Cowell’s Lounges.TV Inks Content Distribution Deal with C-Screens

Simon Cowell's Lounges.TV content distribution deal
  • Save

Simon Cowell's Lounges.TV content distribution deal
  • Save
Photo Credit: Lounges.TV

Simon Cowell’s Lounges.TV has inked a content distribution deal with C-Screens, the UK’s leading TV out-of-home network.

The deal will grant C-Screens access to Lounges.tv’s original music content from emerging artists, adding another dimension to the content playing across C-Screens retail network of screens throughout the UK. C-Screens delivers premium content and high impact ad experiences to highly engaged and bespoke audiences across the UK. It bridges the gap between traditional TV, FAST content, and outdoor media, offering advertisers measurable incremental reach and landowners new revenue streams.

With the content creation world growing exponentially and creators finding it increasingly difficult to break through and receive fair compensation for their work, Lounges.tv ensures talent is truly recognized, not least by paying creators 80% of their earnings within 24 hours. This model differs from that of most conventional streaming platforms.

The deal with C-Screens will enable the exclusive content that artists share on Lounges.tv to be viewed by an even wider audience, driving brand awareness and customer interactions. Going beyond traditional TVOOH broadcasting, C-Screens creates lasting impressions and emotional connections through a more immersive and entertaining experience, resulting in deeper brand connections.

“We are thrilled to partner with Lounges.tv and to be part of a crucial new age of content creation,’ adds CEO of C-Screens, Rob Hicks. “Our collaboration with Lounges.tv aligns with our goal to create a music-based channel that will entertain consumers in high dwell time environments across our TVOOH network. These include retail environments as well as hospitality venues and our large summer screens. The partnership means we will be able to feature some of the best emerging talent, in a safe, accountable environment for our advertisers.”

“Our partnership with C-Screens will allow us to extend the reach of musicians we support on Lounges.tv, beyond the living room to on-the-go and fragmented audiences,” adds Scott Green, CEO of Lounges.tv. “We are delighted to have C-Screens with us on the journey to a new age of content creation, and ultimately the future of the music industry.”