Sony Music Entertainment India and Maddock Films Announce Strategic Partnership

Sony Music India Maddock Films
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Sony Music India Maddock Films
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Left to Right: Dinesh Vijan (Founder of Maddock Films), Vinit Thakkar (Managing Director, Sony Music India)

Sony Music Entertainment India and Maddock Films have announced a new strategic partnership and collaboration in India’s entertainment industry. Here’s the latest.

The partnership will unite the two companies with the goal of producing music projects, encompassing film soundtracks, and independent pop projects featuring A-list Indian talent. Several high profile projects anchor the alliance including soundtracks for the upcoming Hindi film “Chhava” starring Vicky Kaushal and Rashmika Mandanna, with music by A.R. Rahman; the drama “Diler” featuring Ibrahim Ali Khan; and “Ikkis” starring Agastya Nanda with music by Sachin-Jigar.

In addition, the soundtracks for “Luka Chhupi 2,” “Sector 36,” “Sarvagunn Sampan,” and “Rumi Ki Sharafat” will also be part of the collaboration.

“This collaboration embodies our vision of creating innovative avenues for our artists to connect with audiences,” adds Vinit Thakkar, Managing Director of Sony Music Entertainment India. “Film and music are powerful storytelling mediums, and by combining our musical expertise with Maddock Films’ cinematic vision, we are confident in delivering impactful and unforgettable experiences.”

“Both Sony Music Entertainment India and Maddock Films have a proven track record of creating chart-topping hits, making this our most significant music collaboration to date,” adds Dinesh Vijan, Founder of Maddock Films. “Over the next two years, we are committed to building the industry’s most dynamic and successful music partnership.”

The partnership will aim to deliver exceptional entertainment content through a strategic mix of new soundtrack acquisitions and creative independent pop singles. Maddock Films is an Indian film and web series production company founded by Dinesh Vijan in 2005. The company has produced critically and commercial acclaimed Hindi films including Love Aaj Kal, Cocktail, Badlapur, Hindi Medium, Stree, Luka Chuppi, Bala, Mimi, Dasvi, Chor Nikal Ke Bhaga and more recently Teri Baaton Main Aisa Uljha Jiya.