Music Producer Rick Rubin Held ‘Secret’ Festival of the Sun Concert in Tuscany

Rick Rubin hosts secret Festival of the Sun music festival in Tuscany over the weekend
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Rick Rubin hosts secret Festival of the Sun music festival in Tuscany over the weekend
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Photo Credit: Giuseppe Mondi

Music producer Rick Rubin held a ‘secret’ music festival celebrating the summer solstice called ‘Festival of the Sun’ at a small village in Tuscany.

Performers at the intimate event included James Blake, Win Butler, Régine Chassagne, Rhye, Beth Ditto, and Jovanotti. Twitter Co-Founder Jack Dorsey was on hand at the event, where director Andrew Dominik screened a Nick Cave documentary titled “This Much I Know to Be True.”

The event was a celebration of the summer solstice on June 21 and was held in Casole d’Elsa, a small medieval village where Rubin owns a farm he purchased in 2019. Italian press reports say the festival kicked off on Saturday afternoon at the Collegiata di Santa Maria Assunta church, with mantra performed by Krishna Das. Italian rapper Jovanotti then took the stage, followed by James Blake, Beth Ditto, and her rock band Gossip.

Rubin did not get the word out about the festival prior to organizing it. Instead, information about it popped up on Instagram with an image of the tarot card featuring ‘The Sun.’ The announcement did not have a prior listing of artists who would headline the festivals—with attendees only finding out as the artists took the stage.

Jack Dorsey took the stage during the second day of the festival with a talk titled “Tech and Freedom.” Later, DJ Cosmo Gonik, cellist Lucinda Chua, Rhye, Julia Johansen, and Armenian composer and pianist Marie Awadis all took the stage for their performances. The festival’s finale was a performance from Win Butler performing Arcade Fire’s “My Body Is A Cage.”

Around 150 invited guests were in attendance at the church, but access to the town’s main stage was open to the public free of charge. The small Tuscan village has a popularion of around 3,800 people. Some of the famous guests in attendance included Måneskin’s Thomas Raggi and Ethan Torchio, Italian rapper Ghali, and Italian actor Riccardo Scamarcio.