Kendrick Lamar’s “Not Like Us” Absolutely Grammys Eligible, Recording Academy CEO Says

Kendrick Lamar "Not Like US" Grammys
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Kendrick Lamar "Not Like US" Grammys
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Photo Credit: Amazon Music

The Recording Academy CEO Harvey Mason Jr. was recently accosted by TMZ’s paparazzo asking about Kendrick Lamar’s “Not Like Us.”

Kendrick Lamar shot a music video for the track in Compton over the weekend, which will breathe new life into the Drake diss track. He also held a one-off concert at the Kia Forum in Inglewood, California on June 19—playing “Not Like Us” six times back to back as the audience sang along with him. Harvey Mason Jr. says he’s feeling the cultural avalanche of the track’s relevance much like everyone else.

“Obviously it’s a hot record,” Mason Jr. says. “Amazing artistry, great writing. The talent on that record is incredible, Kendrick obviously has been successful with the organization so I don’t see any reason why it couldn’t be [nominated for a Grammy.] It’s all about the quality of the record. It’s about the members. If the members like it, it’ll be nominated.”

Following the Grammy ask, Mason was asked if he thought the diss aspect of the track would be a problem in scoring a nomination.

“I think the voting members of the Academy appreciate greatness,” Mason continues. “They appreciate what’s hot, what’s going on. That’s a relevant record that’s impacting on so many levels. So much creativity and talent. I like to believe that the Academy members recognize that and vote appropriately.”

TMZ also asked Mason if a new category would be added to the Grammys in the future, perhaps “Best Diss Track.” Again, Mason says that’s up to the voting members of the Academy. “If the members want it, it will be nominated,” he reiterates before stepping away from being interviewed.

Kendrick Lamar recently shared photos of he and DJ Mustard dancing to the song in front of Tam’s Burgers as people in the background sing along. Another video posted shows fans bouncing along to the beat while Lamar raps near the Compton Courthouse. It’s currently unclear when the music video for “Not Like Us” will drop, but when it does you can bet it will soar back to the top of the Billboard Hot 100 chart.