Photo Credit: Spotify
SeatGeek has announced new integration with Spotify that brings the ticketing services’ primary inventory directly into Spotify’s event discovery experience. Now Spotify listeners can find live music events in their area and connect seamlessly to SeatGeek to purchase official primary tickets.
The integration allows SeatGeek primary events to surface across Spotify through personalized recommendations and notifications based on listener preferences. This shortens the path from music discovery to live ticket purchase. Fans are directed into the SeatGeek ticketing experience, where they can compare options and choose the best seats for their preference.
Participating partners include SeatGeek’s 15 major U.S. venue partners including State Farm Stadium, Nissan Stadium, and AT&T Stadium. For rightsholders, the integration extends the reach of primary ticketing to a highly engaged audience earlier in the music discovery journey. By pairing data-driven recommendations with official inventory, SeatGeek continues to invest in technology that helps partners grow demand, maintain control over their ticketing business, and convert interest into attendance.
“SeatGeek is building the best marketplace for live events by making it easier for fans to find the right tickets in the best possible buying experience,” says Russ D’Souza, Co-Founder & President of SeatGeek. “This integration with Spotify helps remove friction at the moment of discovery, so fans can go from listening to an artist to choosing great seats in just a few steps. For our partners, it also creates a more direct and informed connection to fans as interest turns into attendance.”
“This partnership with SeatGeek represents a significant step in our mission to build a best-in-class event discovery platform,” adds Abbie Riley, Business Development Lead at Spotify. “By connecting our highly engaged audience with official primary tickets from an authorized source, we are creating a more contextual concert discovery experience that helps fans find tickets alongside the music they love.”
SeatGeek says the integration is now live inside the Spotify app. Fans will begin seeing direct links to SeatGeek tickets for upcoming events from artists they follow, appearing within the Spotify app’s event discovery experience.
