Photo Credit: The Jopwell Collection
Amid TikTok’s broader push into the music sector, the company posts a job listing for a “TikTok Live Music Campaign Manager.”
TikTok continues to expand its worth as a valuable platform for music discovery, having recently implemented more ways for users to bring music found on TikTok to their music streamer of choice, and vice versa. Now, to further solidify its value as a live-streaming platform for artists, the company is hiring for a “TikTok Live Music Campaign Manager.”
The role includes leading strategic, at-scale campaigns that “drive measurable growth across TikTok Live’s music creator community.” The role will also amplify successful creator case studies through creator managers and at-scale assets, while also running targeted monthly campaigns that uncover barriers, benchmark performance, and “inspire key behavioral changes.”
“This role requires a balance of analytical rigor and creative execution—ideal for someone who can both interpret data and bring ideas to life visually,” says TikTok.
Minimum qualifications include three-plus years in campaign management, creator operations, digital marketing, or user education. Preferred qualifications include experience in music creator growth, performance marketing, or content strategy, as well as hands-on experience working with music creators, musicians, or record labels.
Earlier this month, TikTok announced testing out some new functionality using Apple Music integration. These include a feature called “Play Full Song,” which enables TikTok to stream full songs through Apple Music without leaving the app. This feature requires an active Apple Music subscription.
TikTok and Apple Music are also reportedly testing a “Listening Party” feature that would enable groups of users to stream music collaboratively within TikTok. In practice, it sounds like it would create a shared listening experience not unlike the now-defunct Turntable.fm service.
Neither feature has been publicly launched yet. But both follow the broader “Add to Music App” rollout, which allows users to save songs they discover on TikTok on the music streaming platform of their choice. This launched for users in the US and UK in partnership with the major streaming services, including Spotify and Amazon Music. Since then, the feature has expanded to nearly 200 countries.
