Photo Credit: Believe UK
Iconic dance music brand fabric joins Believe UK’s b:electronic imprint for services to reach an even broader global audience.
The UK office of one of the world’s leading digital music companies, Believe, has signed a global services deal with electronic music brand fabric. The partnership sees fabric join the client base of b:electronic, Believe’s global imprint dedicated to electronic music, a part of the company’s Label & Artist Solutions division.
As part of the agreement, b:electronic will provide genre specialist label management, video and audience development, editorial and marketing partnerships internationally, and distribution for both catalog and new releases.
A global brand shaping the dance music scene for over 25 years, fabric’s labels include fabric Originals, fabric Records and Houdstooth, with a new imprint set to launch in this near future. Several special projects are scheduled for the second half of the year as part of fabric’s 25th anniversary celebrations, including releases from Confidence Man via their “fabric presents” compilation format; Daniel Avery and Dusky via fabric Originals; and critically acclaimed DjRUM via Houndstooth.
Producer and DJ Laurent Garnier will also be involved in a special label project commemorating the anniversary at the end of the year, with further details to be announced during a dedicated 1-2-1 session at ADE. All of this follows successful releases from Shygirl, The Streets, and Confidence Man via their “fabric presents” format earlier this year.
Meanwhile, b:electronichas gone from strength to strength since launching at the end of 2022, expanding globally and having quickly established a clientbase that includes the cream of the dance and electronic genre including Hospital Records, Rinse, Cr2 Records, and Shogun Audio.
Believe’s Head of Label & Artist Solutions, UK, Panos Polimatidis, said, “fabric’s rich history and influence in the electronic music culture is undeniable, consistently pushing boundaries. We are thrilled to partner up with them in this new era and excited to help the brand and its artists reach even wider global audiences.”
“Partnering with fabric is a landmark moment for b:electronic,” added Leigh Morgan, Global Director of b:electronic. “We’re honored to help amplify the iconic sound of fabric to a global audience. This collaboration marries fabric’s unparalleled legacy in electronic music with our cutting-edge distribution expertise. We’re excited to power the next chapter of this legendary brand, ensuring their music reaches every corner of the digital world.”
“This partnership represents an exciting opportunity for fabric’s recordings division as we navigate the evolution of digital music consumption in 2024,” said fabric’s Head of Labels, Hiroki Beck. “It will allow us to continue the growth of our existing label imprints, while simultaneously looking at a wider scope of artists and accessible musical output, with a strong focus on the streaming landscape as we utilize Believe’s network with personnel worldwide.”
Beck continues, “Believe/b:electronic have consistently shown their best-in-class credentials for our genre within the digital sphere. They have a highly motivated team who share the same passion and deep knowledge of dance and electronic music that we have; our ambitions feel aligned for global digital growth as we celebrate the company’s 25th year.”
