Universal Music India launches Vedam Records, a wellness-focused music label rooted in the timeless traditions of Indian culture. The first collaboration comes from three-time Grammy winner Ricky Kej.
Vedam Records will introduce traditional Indian sonics to the wellness music category, following the tenets of the Indian Vedic Wellness Systems (I.V.W.S.) to support yoga, meditation, focus, sleep, and chakra balancing. In the sacred Indian texts of the Vedas, The Samaveda details Vedic melodies and chants that have been practiced in India for thousands of years. These ancient guides channel deep sonic-cleansings techniques and sounds to help encourage better mental wellness and balance.
Vedam Records has collaborated with acclaimed Indian composer, U.N. good will ambassador, and three-time Grammy winner Ricky Kej who brings his unparalleled musical expertise and his knowledge of Indian wellness practices. Ricky’s work has been celebrated worldwide for its ability to bridge cultural divides and elevate consciousness. He’ll work closely with Vedam Records to help ensure the highest standards of artistic excellence and solidifying the label’s position at the forefront of this emerging musical category.
His first collaboration with Vedam Records is Break of Dawn, his latest audio album which explores the ancient Indian musical heritage of the Vedas—using their core tenets in every composition. Collaborating with nine of the finest musicians in their respective fields from around the world, Break of Dawn delivers soothing melodies, rich with Indian musical and cultural influences and is the perfect companion to the daily practices of yoga and meditation.
“With the launch of Vedam Records, we are embarking on a transformative journey, focused on improving the effectiveness and accessibility to authentic wellness music worldwide, steeped in traditional Indian Vedic practices and calibrated to various aspects of your wellbeing,” says Devraj Sanyal, Chairman & CEO, India & South Asia; SVP Strategy, AMEA at Universal Music Group.
“We are also thrilled to collaborate with Ricky Kej, one of the most acclaimed and respected Indian musicians today to help bring the label to life. Our mission for Vedam is simple, to release powerful music from India, created for the world to support better mental, emotional, and spiritual wellbeing.”
“Music has the unique ability to transcend boundaries and elevate the human spirit,” adds Ricky Kej. “For me, Vedam Records presents an opportunity to compose music that is therapeutic and necessary—now more than ever. In alignment with the I.V.W.S., I am crafting music that is not just a listening experience—but an introspective sonic journey, filled with joy.”
“Every song in Break of Dawn is such a unique journey that I feel will touch listeners at a deeper and more emotional level. I am certain that together with Vedam Records, we will create a positive impact around the world, through the powerful medium of music.”
