Photo Credit: Leonie Persch
Since embarking on her musical journey in 2020, singer-songwriter and artist Leonie Persch has quickly established herself as a force in the global music scene.
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With a blend of artistic talent and intuitive collaboration, Persch has captured audiences worldwide with a fresh sound and emotionally gripping songwriting.
Leonie began her career honing her craft in Berlin while working with songwriters and producers from across the globe. Her lyrics and distinct voice have successfully launched her three music projects: Bonny Lauren, Evie, and Francie Eliott. To date,
her music has amassed an impressive 60 million streams.
Authenticity and Introspection as an Artist
Leonie Persch emphasizes the importance of silence and self-reflection in her creative process. She believes silence is the canvas upon which her music is built, allowing her to create more authentic and reflective work.
As Leonie says, “For aspiring artists and anyone starting in music, I want to encourage you to recognize that your voice matters. It can be intimidating to speak up, especially in an industry that can be harshly judgmental. However, embracing authenticity will serve you well in the long run. Surround yourself with the right people and know when to leave certain people behind.”
“Distancing yourself from toxic [work] relationships is crucial for personal and professional growth. If you haven’t found your people yet, whether you’re aspiring to build a team in music or just in life, take that time to nurture your creative process and inner development.”
Global Collaboration and Versatility
Having worked with major labels like Universal, Warner, and Spinnin’, Leonie Persch has collaborated with talented artists and producers worldwide. Her diverse collaborations have led to over 60 million streams, demonstrating her growing influence.
Leonie has successfully launched three music projects (Bonny Lauren, EVIE, and Francie Eliott), each representing a different genre. Her debut solo project, under the name Bonny Lauren, made a significant impact by charting on iTunes, a notable milestone early in her career.
Leonie has also released music through other prominent labels such as Robin Schulz’s label, Mentalo, and Martin Garrix’s label, STMPD, further expanding her reach into the EDM scene. While she enjoys working in the EDM space, her project ‘Francie Eliott’ dives deeper into singer-songwriter territory, showing her versatility.
In addition to her label work, Leonie has participated in renowned songwriting camps across Europe, including Amsterdam, Hamburg, and Berlin, organized by industry giants like Kontor and Armada. These experiences have been instrumental in refining her songwriting and collaborative skills.
Resilience, Independence, and Achievements
After completing a three-year publishing deal, Leonie pursued her career as an independent artist. Leonie Persch’s music has charted on iTunes, and her work has been featured in prominent TV shows, including Disney’s ‘Pretty Freekin’ Scary.’ She has also been honored with her official songwriter playlist on Spotify.
Personal Growth Through Music
Leonie’s journey into music led her to personal and artistic growth, and she views her art as a tool for emotional well-being. She aims for her music to embrace the positive as well as the negative feelings that people are experiencing in life, hoping to encourage others to live their most authentic selves. Leonie continually evolves as an artist and has hinted at working on her most meaningful project yet. She aspires to keep creating and influencing the industry with her lyrics and her voice.
Leonie Persch is an independent artist and songwriter who has forged a unique path in the music industry by embracing authenticity, introspection, and creative freedom. Her work spans multiple genres, blending her journey with an impactful sound that resonates globally.
To listen to Leonie Persch’s official songwriter playlist on Spotify, click here.
