Spotify bet the farm on podcasts by dumping hundreds of millions of dollars on high-profile hosts and content factories. But the podcasting format is now morphing into something different – and pushing Spotify into second place. Here’s a closer look at what happened.
Quick: what’s the biggest podcasting platform on the planet?
If you answered Spotify, you can be forgiven. In 2021, Spotify quickly moved past Apple as the largest podcasting platform in the world after spending hundreds of millions of dollars to dominate the format. Acquiring exclusive rights to The Joe Rogan. . .
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