Photo Credit: Ryan Hyeong Woo Noh / Hybe America
Hybe America launches Hybe Label Services, providing a one-stop-shop for distribution, manufacturing, marketing, and promotion services.
Hybe America has announced the launch of Hybe Label Services (HLS), a new full-service global organization aiming to develop artists in international markets by providing enhanced support in distribution, manufacturing, marketing, and promotion services.
The company appointed Hybe America’s former chief strategy officer Ryan Heyong Woo Noh to lead the new organization as chief business officer. Noh is based in the Los Angeles area and will report directly to Hybe CEO Jason Jaesang Lee and Hybe America CEO and Chairman Isaac Lee.
“I am honored to help lay an important foundation for Hybe’s artists to stand at the very center of the global market,” said Noh. “I would like to express my gratitude to Hybe CEO Jason Jaesang Lee and Hybe America CEO and Chairman Isaac Lee for this opportunity. We will strengthen the links between Hybe’s diverse regional capabilities and our powerful partners while enabling our artists and labels to more seamlessly reach and engage with audiences across different markets worldwide.”
Hybe describes HLS as an integrated, single support center for all Hybe labels and their artists to streamline essential services for maximized global reach. Hybe Label Services consists of two divisions: global distribution and global marketing and promotion. Each will be headed by its own executive, both of whom will report directly to Noh.
Mike Ritteberg was appointed as president of global distribution and will oversee the strategic distribution of Hybe’s catalogs and new releases globally, with a focus on market penetration. Ritteberg previously served as COO of Big Machine Label Group, a subsidiary of Hybe America. Previously, he worked at Bill Silva Management, Verve Label Group, Reprise Records, and Warner Bros. Records.
“Rooted in Hybe’s belief in music, this company is redefining what’s possible in global music, and I’m proud to be part of building the infrastructure that will help these incredible artists reach audiences everywhere,” said Ritteberg.
Mark Flaherty has been appointed as president of global marketing and promotion and will lead the company’s strategies to maximize artist exposure and fan engagement on an international level. Flaherty is the co-owner of Fantastical Music & Marketing and helped expand the international profile of Southeast Asian talent. He previously held leadership roles at 88 Rising, Interscope Records, Sony Music, and Warner Records.
“I’m excited and grateful for the opportunity to work alongside the entire Hybe team, helping to stretch the boundaries of what a global music company can be,” said Flaherty in a statement about joining the Hybe team.
“The creation of Hybe Label Services, under Ryan’s stellar leadership, marks a pivotal moment in our global strategy,” said Isaac Lee, CEO and Chairman of Hybe America. “By centralizing our essential global support functions and bringing in top-tier leaders like Mike Ritteberg and Mark Flaherty, we are providing our artists with an unparalleled platform for continued worldwide success.”
Hybe said it plans to expand its Label Services organization to cover more regions in order to expand its reach as a company, as well as the reach of its artists.
