Photo Credit: Sacred Bones Records
Secretly Group welcomes Sacred Bones Records, bringing the label into the All Flowers Group family.
Today, Sacred Bones Records joins forces with All Flowers Group to announce a new partnership, bringing the revered independent label into the ecosystem of Secretly Group. Alongside new sister labels Ghostly International and drink sum wtr, Sacred Bones marks the first addition to All Flowers Group since the company formed in 2022 as an extension of Secretly.
All Flowers also serves as the home of Secretly Group (Dead Oceans, Jagjaguwar, Saddest Factory Records, Secretly Canadian), Numero Group, Secretly Distribution, and Secretly Publishing. All Flowers Group promises a reassertion of the record label concept for its partnered labels, with a constellation of music brands representing artists and creatives.
While the output of Sacred Bones has long been distributed exclusively by Secretly Distribution, the label says it shares the same commitment to quality, integrity, and individuality that drives All Flowers Group’s Ghostly International and drink sum wtr. As the companies move into their next chapter together, their collaboration will now extend across the landscape of streaming, vinyl, publishing, and more.
“Sacred Bones is one of the great labels of the modern era, and one that artists and fans love equally,” says Sam Valenti IV, co-founder and chief creative officer of All Flowers Group. “It’s an honor to be able to work with Caleb Braaten and the team.”
“I’m incredibly humbled to be invited to work with such forward-thinking people,” says Caleb Braaten, founder of Sacred Bones Records. “I’m confident this collaboration will raise Sacred Bones’ output to the highest possible level.”
Caleb Braaten will also join All Flowers Group’s executive leadership team while maintaining the label’s existing operations. He will work alongside the existing All Flowers Group executive leadership, including Ghostly International Founder and CEO Sam Valenti IV; drink sum wtr co-founder, A&R, and CEO Nigil Mack; All Flowers Senior Director of A&R Alexandra Berenso; and All Flowers’ North American Marketing Director Kate Ebelin.
At the same time, the core Sacred Bones team remains firmly in place, with Label Manager Irene Lydon overseeing day-to-day operations, and Art Director Mercy Correll continuing to guide the label’s distinctive visual identity alongside the staff continuing to carry the label forward.
