Spotify Tees Up a Big 2026 Price Increase In the US — Though 2025 Subscriber Data Suggests ‘Affordability’ Is a Serious Factor

After triggering dozens of price increases throughout the world in 2025, Spotify is saving the juiciest market for last. But is a price increase the best decision for America?

In our latest weekly report, DMN Pro takes a closer look at 2025 premium subscriber patterns in the States, both at Spotify and hard-charging competitors like Apple Music. It's a thick soup that makes any price-increase decisions tricky for America's largest premium streaming music platform.

Report Table of Contents

I. Spotify’s Price Increase Is Coming to America In 3, 2, 1
A. . .


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