Photo Credit: Megan Thee Stallion (Instagram)
Megan Thee Stallion has just partnered with NBC to cover the Winter Olympics exclusively on her YouTube channel, where she boasts a cool 7.3 million subscribers.
Megan Thee Stallion is bringing real Hot Girl energy to the 2026 Winter Olympics, partnering with NBC to cover the games on her YouTube channel. Meg boasts an impressive 7.3 million subscribers on YouTube, with over 630 million music views in the past year alone. Her coverage promises to take fans behind the scenes for a close look at the action in Milan and Cortina d’Ampezzo.
“I just feel like music and culture go hand-in-hand with sports,” said the three-time Grammy winner. “Just being able to continue to merge those two audiences together, I hope that I’m able to continue to do that.”
With this exclusive partnership, Meg will be granted rare access to Olympic venues and athletes, as well as key moments from the action, enabling her to experience the games firsthand and share them all with her audience in real time.
“I’m really going into the situation like just a complete fan, not Megan Thee Stallion,” she added. “I don’t know if these people know me at all. Hopefully, when we get over here, we all get to know each other at the same time, and we create fans out of each other.”
According to Meg, her interest in hockey was piqued by watching HBO’s hit series “Heated Rivalry.” She admires the grace and athleticism that take place on the ice in both hockey and figure skating, and looks forward to seeing the competitions up close.
YouTube’s vice president of entertainment and sports marketing, Angela Courtin, said that Megan’s participation further adds to the pop culture and sports crossover, and “exemplifies the unique role artists and creators play in taking today’s most exciting cultural moments […] and driving global conversation around them.”
“Megan will exclusively bring her millions of global YouTube fans behind the scenes of the winter games,” said Courtin. “With sports content up 45% in the living room since last year, we’re proving that when you combine a storied event like the Olympics with the authentic reach of a global artist, you create something that isn’t just content—it’s a shared experience that is truly unmissable.”
