Photo Credit: Apple Corps Ltd.
The Beatles’ Apple Corps announces the first-ever official Beatles fan experience at the iconic rooftop stage of 3 Savile Row in London.
3 Savile Row in London is already enshrined in pop culture history as one of the earliest headquarters of the Beatles’ Apple Corps. It was the studio where Let It Be was recorded, and the setting for the Beatles’ final public performance, the rooftop concert of January 30, 1969. Now, 3 Savile Row will open its doors to the public for the first time.
Due to launch in 2027, The Beatles at 3 Savile Row will feature seven floors of never-before-seen material from Apple Corps’ extensive archives, rotating exhibitions, a fan store, and the recreation of the original studio where Let It Be was recorded. It will also give fans the opportunity to tread in the band’s footsteps as they relive the iconic rooftop concert—as immortalized in Peter Jackson’s Get Back—on exactly the spot it happened.
“We’re thrilled to bring Apple Corps back to its spiritual home and give the Beatles’ fans something truly special,” said Apple Corps CEO Tom Greene. “Every single day, fans are taking pictures of the outside of 3 Savile Row—but next year they can go in and explore all seven floors of the iconic building, including the rooftop where even the railings remain the same from that famous day in 1969.”
“It was such a trip to get back to 3 Savile Row recently and have a look around. There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready,” said Paul McCartney.
Ringo Starr adds, “Wow, it’s like coming home.”
Further details of The Beatles at 3 Savile Row, as well as details of a second experience currently in development, will be announced in due course. Fans can register on the official website for further news.
Looking ahead, an eagerly anticipated four-film Beatles cinematic event is due for release in April 2028 through Sony Pictures Entertainment and Neal Street Productions. The project marks the first time Apple Corps and the Beatles have granted full life story and music rights for a scripted film.
