The streaming music space has been chock full o’ surprises in 2026, particularly for a ‘mature’ and plateauing space. But despite eye-popping subscriber surges by YouTube Music and a sudden first-place finish by Apple Music in the United States, premium subscriber levels at Amazon Music have been steadily eroding.
DMN Pro first raised this issue in 2024; in this report, we look at what the latest data indicates through Q1 of 2026.
Report Table of Contents
I. Amazon Music's Subscriber Slide: What the Latest Data Reveals
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