DMN Pro Exclusive

Spotify’s Monthly Price Is Now $2 More Than Apple Music, Amazon Music, and YouTube Music In the US — But Are Americans Price-Sensitive Enough to Care?

Paul Resnikoff
As expected, Spotify pulled the trigger this week on a broad-scale price increase in the US across all of its tiers. Will Americans notice? In our latest DMN Pro Weekly report, we examine what that might mean for Spotify’s subscriber lead over Apple Music and other rival streaming music platforms like Amazon Music and YouTube Music, while examining consumer price sensitivity issues and Wall Street’s unexpectedly soggy reaction to the news.