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TikTok & Douyin In-App Purchases Top $6 Billion Annually, Latest Data Reveals

February 25, 2025

New data published by app analytics firm Sensor Tower says TikTok & Douyin—the Chinese version—are the first non-gaming apps to surpass $6 billion in in-app purchases in 2024. TikTok also generated a reco... Read More...

YouTube Launching Premium Lite—How Will This Impact Music Subscriptions?

Ashley King

February 21, 2025

A new report suggests YouTube’s pared down ‘Premium Lite’ subscription offering is arriving soon. The option would de-couple the YouTube Music subscription, offering those who purchase it ad-free YouTube (but... Read More...

Meta Announces $50 Million Meta Horizons Creator Fund for Mixed Reality Development

Ashley King

February 20, 2025

Meta has announced a new $50 million Creator Fund alongside the release of its Meta Horizon Worlds desktop editor. The social media giant is hoping to find developers to build experiences for its mixed realit... Read More...

Instagram Adds Music Sharing to DMs — Here’s How It Works

Ashley King

February 20, 2025

Instagram has introduced a huge update to functionality for direct messages (DMs) on the platform, adding the ability to translate, share music, schedule messages, and more. Here’s a peek at the changes. The... Read More...

Ole Obermann Exits TikTok for Apple Music

TikTok’s Head of Music Ole Obermann Reportedly Exiting for Apple Music

Ashley King

February 19, 2025

After a mixed legacy, TikTok’s Head of Music Business Development Ole Obermann is reportedly leaving for Apple Music. Obermann oversaw TikTok’s music strategy for six years during a period of intense growth f... Read More...

Netflix Pivots to Video Podcasts Amid YouTube Dominance

Ashley King

February 18, 2025

Netflix is looking to capture some of YouTube’s lightning in a bottle with video podcasts. Executives at the streaming giant want to make video podcasts the next format available on the service. At least fou... Read More...

Artlist Is A Creative Powerhouse Shaping the Future of Video Production—with the Help of GenAI

Ashley King

February 14, 2025

Artlist is an all-in-one creative solution for content creators and more, with an AI powered suite of tools set to revolutionize the video production landscape in 2025. Take a peek at how Artlist can help vid... Read More...

YouTube Shorts Gen AI features coming soon

YouTube Quickly Expands Generative AI Capabilities In Shorts — Just Moments After ByteDance Pulls a Scarily-Close Taylor Swift AI-Generated Video

Ashley King

February 14, 2025

YouTube is upgrading the YouTube Shorts experience with more generative AI features — but it looks like they're already falling behind ByteDance. YouTube introduced Dream Screen last year, which is a feature... Read More...

TikTok virality doesn't transfer into sustainable streaming growth for most people

TikTok Virality Rarely Translates Into Sustainable Streaming Growth, Latest Research Finds

Ashley King

February 13, 2025

TikTok virality is the unicorn everyone on the platform is seeking—but research shows those viral moments don't translate to sustainable streaming growth. That's even among the tracks that have the fortune to... Read More...

TikTok returns and is available for download again from the Apple App Store and Google Play

TikTok Returns to US-Based App Stores—Apple and Google Restore App Downloads After Department of Justice Intervenes

Ashley King

February 13, 2025

Just shy of a month after the US government banned TikTok, the app has unexpectedly returned to the Apple App Store and Google Play. US Attorney General Pam Bondi sent a letter to Apple assuring the company ... Read More...

YouTube TV growth driven by video podcasts

TV Is Now YouTube’s Biggest Platform—As Video Podcasts Drive Growth

Ashley King

February 12, 2025

Hot on the heels of celebrating its 20th anniversary, YouTube says television (TV) is now the primary viewing device in the United States. Video podcasts help drive that growth. In a blog post celebrating th... Read More...

ByteDance Removes Eerily-Realistic Taylor Swift AI Performances From ‘OmniHuman’ Demo Page

Ashley King

February 12, 2025

What do you do as a social media company with millions of hours of video containing human movement? ByteDance’s answer seems to be the creation of an AI video generator dubbed ‘OmniHuman-1.’ Generative AI ov... Read More...

SRR Capital Launches With a VC-Style Approach to Music Investing

What Is Attribution?

So Busy With "The Quiet Time..."

Netflix Won the Streaming Wars. YouTube Changed the Rules.

Indonesia: One of the World’s Most Promising Digital Music Markets

What Politicians Could Learn from the Music Business: A Midterm Election Primer

MSG Bluntly Responds to Macklemore Allegations: ‘He’s Not an Arena-Level Act’

Karol G Brings ‘No Me Arrepiento De Sentir Tanto’ to TikTok Live

Apple Music Unveils Karaoke-Like Selfie Sing Video Mode

Copyright Alliance Issues Urgent Statement on Meta’s Proposed Commercial TOS Updates

Major Brands Are Increasingly Getting Sued Over Their Music Use on Social Media—Now There’s a Way They Can Get Ahead of the Problem