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Threads engagement

Threads Interest Is Waning After Initial Record Surge

Ashley King
July 24, 2023
Is Threads worth the investment for promotion? Maybe not—engagement rates have fallen 70% since launch. Meta introduced Threads as an upstart Twitter alternative tied to its Instagram platform, but a lack of... Read More...
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US Appeals Court Finds Instagram Not Liable for Copyright Infringement in Photo-Embedding Case

Ashley King
July 20, 2023
A US Appeals Court has found Instagram not liable for copyright infringement for embedded photographs. Two photographers filed a copyright infringement lawsuit against the social media giant after their phot... Read More...

Spotify and Instagram Partner to Create ‘Reels Charts’ as TikTok Music Expansion Continues

Dylan Smith
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Spotify has officially partnered with Instagram to create Reels Charts, or playlists featuring the 50 most popular songs on Instagram’s namesake short-form offering. The Stockholm-headquartered streaming se... Read More...

‘Creator Commerce Platform’ KOMI Announces $12 Million Series A With Support From Live Nation and Sony Music Entertainment

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July 19, 2023
Self-described “all-in-one creator commerce platform” KOMI has announced a $12 million Series A that drew participation from Sony Music Entertainment and Live Nation. Three-year-old KOMI just recently detail... Read More...
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Ashley King
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After Twitter began paying Blue subscribers in a revenue-sharing program last week—Musk is tweaking the program. With the launch of Threads, Twitter is feeling the competition to retain content creators on t... Read More...
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July 18, 2023
TikTok and Robert Kyncl-led Warner Music Group (WMG) have inked a “first-of-its-kind” expanded agreement extending to TikTok Music as well as the short-form video-sharing app itself and its Commercial Music L... Read More...

TikTok Launches ‘Elevate’ Program to Provide Emerging Artists ‘With Meaningful Support Both In-App and Out in the World’

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July 18, 2023
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Threads Twitter

Threads Reaches One-Fifth the Number of Weekly Active Users on Twitter — In A Week

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Threads has achieved more than 150 million downloads in just a week—reaching one-fifth of Twitter's weekly active user base in the process. The app has been an overnight success for parent Meta, who saw an o... Read More...

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Fan-funding service Passes has officially unveiled an agreement to acquire self-described “subscription social media platform” Fanhouse. However, a number of creators are expressing their disapproval, and Pas... Read More...
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Twitter Officially Debuts Program to Share Ad Revenue With ‘All Eligible’ Creators — Broader Rollout Set for ‘Later This Month’

Dylan Smith
July 14, 2023
Twitter has officially launched its Creator Ads Revenue Sharing program, under which eligible (and enrolled) accounts “can get a share” of the revenue deriving from adverts shown in replies to their posts. ... Read More...
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ByteDance Is Now Allowing US-Based TikTok Employees to Cash Out Shares Pre-IPO

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July 13, 2023
TikTok owner ByteDance is allowing some US-based employees to cash out shares before an IPO. The report from Reuters says the move is "aimed at appeasing restless employees who have been waiting for an IPO t... Read More...
Threads has 100 million users

Just A Week Later, Threads Already Has 100 Million Users

Ashley King
July 10, 2023
Threads has managed to sign up more than 100 million users in just a week—as users flock away from Twitter. The app is currently available in most countries except Europe, where privacy regulations keep it a... Read More...
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