How the K-Pop Industry Is Becoming Less Dependent on K-Pop — A Look at the Latest Moves by Hybe, JYP, YG, SM, and Others

Hybe kicked off March by acquiring nearly $80 million worth of SM Entertainment stock, underscoring its continued expansion ambitions following the November purchase of Exile Music. With others also diversifying amid a potential K-pop slowdown, will a global approach ensure the genre’s continued influence in the long term? What if the success of Hybe and […]

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