2024’s first two months saw billions pour into music IP, with one of the largest single-catalog deals to date occurring. Amid continued streaming growth and strong listenership for the hits of yesterday, does the early momentum mark the start of a serious rebound and record-setting surge?
Just how big has 2024 been for music-focused IP acquisitions? This big: north of $2 billion was spent or committed to song rights across 2024’s first two months, with high-profile plays and a record catalog valuation.
While blockbuster agreements arrived during the same period in 2021. . .
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