In Terms of Subscribers, Spotify Is Still the Top Dog In the US — But Apple Music Is Rapidly Narrowing the Lead Ahead of Its Major Super Bowl Halftime Sponsorship

If 2024 goes down as the year that streaming music entered a plateau, then 2025 could be the year that Apple Music closed the gap on Spotify’s subscriber lead — at least in the US . Here’s a look at the latest DSP market share numbers heading into Apple Music’s monstrous Super Bowl LIX Halftime Show sponsorship.

Who’s winning the race for streaming music subscriber dominance? That’s a question we keep revisiting – only to discover an ever-tightening race amongst the biggest players.

In our latest DMN Pro Weekly Report, we take a look at. . .


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