How Valuable Is the Super Bowl for Artists? A Look At the Data Behind the Record-Setting 2024 Game

The longest and most-viewed Super Bowl in history featured performances from a number of artists – chief among them Usher, who headlined a star-studded halftime show sponsored by Apple Music. But what kind of commercial results did the big game drive for the acts? According to Nielsen, Super Bowl LVIII attracted a record 123.7 million […]