Starbucks Positions Catalog Within iTunes Music Store

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Starbucks has always been known for its coffee, but over the years, the brand has expanded into other areas, including music. The coffee giant has been a major player in the music industry, with its own label, Starbucks Entertainment, which has released albums by a range of artists. Now, Starbucks is taking its music initiative to the next level by partnering with iTunes to make its Hear Music catalog available on the popular digital music platform.

The alliance between Starbucks and iTunes was announced on Thursday, and it represents a significant expansion of Starbucks’ digital music strategy. The coffee giant has long been focused on digital, CD-burning kiosks in its stores, but the partnership with iTunes will allow Starbucks customers to easily port tracks to their iPods, something that has been a critical missing link in the company’s digital music offering.

“Many of our customers want to listen to our music on their iPods, and now that will be easier than ever,” said Ken Lombard, president of Starbucks Entertainment.

The Starbucks Hear Music catalog will be positioned within a dedicated iTunes Music Store area, making it easy for customers to find and download their favorite tracks. Songs from Starbucks featured artists, which currently include Marvin Gaye and Sonya Kitchell, will be available as 99-cent downloads, and Starbucks is also creating iTunes-specific playlists, which will be curated by the same team that selects featured talent for the coffee giant’s stores.

The partnership with iTunes is a smart move for Starbucks, as it will help the company extend its music initiative and enhance its brand. Starbucks has always been known for its ambiance, with its stores offering a warm, inviting environment where customers can relax, work, or socialize. Music has been a key part of that ambiance, with each store featuring a unique playlist that is carefully curated to create a specific mood.

By partnering with iTunes, Starbucks is able to extend that ambiance beyond its physical stores and into the digital realm. Customers will now be able to listen to Starbucks music wherever they go, whether they’re sitting in a Starbucks store or on the go with their iPods. This will help strengthen the Starbucks brand and further cement the coffee giant’s position as a major player in the music industry.

The partnership with iTunes is not the first time that Starbucks has ventured into the digital music space. The company has long offered CD-burning kiosks in its stores, allowing customers to create custom CDs of their favorite tracks. However, the rise of digital music platforms like iTunes has made these CD-burning kiosks less relevant, and Starbucks has been looking for ways to adapt its music strategy to the changing landscape of the music industry.

The partnership with iTunes is a step in the right direction for Starbucks, as it allows the company to leverage the power of one of the world’s most popular digital music platforms. By making its music available on iTunes, Starbucks is able to reach a wider audience and extend its music initiative beyond its physical stores.

Several million CDs have been sold through Starbucks outlets, and the coffee giant has become a major player in the music industry. With its partnership with iTunes, Starbucks is poised to take its music initiative to the next level and further enhance its brand. Whether customers are sipping coffee in a Starbucks store or listening to their favorite tracks on their iPods, Starbucks will continue to be a major player in the music industry for years to come.

Story by news analyst Alexandra Osorio.