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Branding & Advertising

Scaling UTA—Private Equity Firm EQT Invests to Become Second-Largest Shareholder

July 20, 2022

Photo: United Talent Agency (UTA) A victory in its aim to scale, UTA CEO Jeremy Zimmer announced EQT’s investment yesterday—a move he claimed: “would help us drive growth while protecting our culture." As on... Read More...

TikTok Licensing Is Trickier Than We Thought — Court Grants Partial Victory to Universal Music Group In Its TikTok Copyright Infringement Lawsuit Against Bang Energy Drink

Paul Resnikoff

July 15, 2022

UMG and its subsidiaries had claimed a case for Direct Infringement of copyrighted music in Bang’s TikTok promotional videos, and Contributory Infringement for allowing influencers to use that music to promot... Read More...

Warner Records and Bose Unveil ‘First of Its Kind’ Merch-Backed NFT Project — But Is It Too Late?

Dylan Smith

July 11, 2022

Stickmen Toy characters. Photo Credit: Warner Records Warner Records and Bose have officially partnered to release a “first of its kind” non-fungible token (NFT) collection, and amid a massive falloff in the ... Read More...

Ed Sheeran Launches Clothing Collaboration With Lucy & Yak

Ashley King

July 6, 2022

Photo Credit: Harald Krichel / CC by 3.0 Ed Sheeran teams up with independent clothing brand Lucy & Yak for a limited-edition organic 'capsule' collection. The unisex collection, consisting of dungarees ... Read More...

Anuel AA and UFC Expand ‘Groundbreaking Marketing Partnership’ to Cover Licensing, Merch, and Live Performances

Dylan Smith

June 30, 2022

Photo Credit: Lee Brimelow Anuel AA has officially expanded his “groundbreaking marketing partnership” with Endeavor’s Ultimate Fighting Championship (UFC), which is now poised to use the Carolina, Puerto Ric... Read More...

Chartmetric Is Expanding Into Artist Branding Analytics — Get Ready for Data-Driven Advertiser Matches

Paul Resnikoff

June 28, 2022

Nate Smith, whose organic affinity with Jack Daniels was tracked by Chartmetric artist branding data. Chartmetric is now expanding into an increasingly data-driven arena: artist branding. For decades, advert... Read More...

Universal Music Group Officially Launches UMusic Media Network: ‘The Offering Allows for Audience Hypertargeting At a Scale’

Dylan Smith

June 27, 2022

Photo Credit: Tony Webster / CC by 3.0 Amid a broader embrace of non-music entertainment from artists, Universal Music Group (UMG) has officially launched UMusic Media Network, which higher-ups describe as “a... Read More...

APM Music Licenses Entire Catalog to XdMind for AI-Driven Adaptation In Games, Short-Form Video, and the Metaverse

Paul Resnikoff

June 16, 2022

The world of music licensing is about to change dramatically, thanks to some groundbreaking developments in the AI space. Now, APM Music — owned by Sony Music Publishing and Universal Music Publishing Group —... Read More...

Binance Sponsors The Weeknd’s Upcoming Tour — Introducing the ‘First Crypto Powered World Tour’

Dylan Smith

June 2, 2022

Photo Credit: Fred von Lohmann / CC by 2.0 The Weeknd has named Binance, the self-described “global blockchain ecosystem behind the world's largest cryptocurrency exchange,” as the “official sponsor” of his f... Read More...

Lil Nas X and M&M’s Sign Branding Deal ‘To Create A World Where Everyone Feels They Belong’

Dylan Smith

June 1, 2022

Lil Nas X has partnered with M&M's. Photo Credit: Mars Lil Nas X has officially signed a branding deal with M&M's, which described the pact as an opportunity “to harness the power of music and connect... Read More...

Retail Audio-Advertising Company Vibenomics Raises $12.3 Million, Touts ‘Licensed Background Music Library’

Dylan Smith

May 31, 2022

Photo Credit: Franki Chamaki Indianapolis-headquartered audio-advertising company Vibenomics has announced the close of a $12.3 million funding round and outlined plans to expand its reach and team. Five-ye... Read More...

Gibson Wins Its Three-Year Lawsuit Over Guitar Shape Trademarks — Dean Guitars Found Guilty of Infringement

Ashley King

May 30, 2022

Photo Credit: Freebird / CC by 2.0 Gibson has won its lawsuit over guitar shape, with the court ruling that shape is part and parcel of a brand. Back in 2019, Gibson filed a lawsuit against Dean Guitars over... Read More...

How Sync Licensing Helped Musicians Thrive When Live Music Was Paused

Unauthorized Music Usage on TikTok Can Cost Brands Big — But There’s a Way to Avoid Expensive Licensing Headaches

Sync Licensing Is Evolving — Now There’s a Comprehensive Analysis of the Music Industry’s Most Exciting Segment

Kate Bush Thanks Stranger Things Fans for Giving ‘Running Up That Hill’ a New Lease on Life

Here’s How Apple Has Dominated Sync Licensing for Two Decades Running

The Methodology Behind Great Sync: A Breakdown for Brands, Content Creators and Supervisors

Developing Trends in the Music Sync Space — A Worldwide Conversation With Leading Female Music Supervisors

One of These Three Companies Will Change Live Concerts Forever

Spotify, Apple Music, and YouTube Music Are Only Getting Bigger — Which Is Great News for Niche Streaming Platforms

Meet the Artist Who Is Literally Saving His Fans’ Lives — Our Latest Podcast

How to Game the Billboard Charts (And Why You Shouldn’t)

Stop Chasing Playlists and Start Building a Music Career — Our Latest Podcast

‘Bone Conduction’ Headphones Don’t Go Over Your Ears — But Still Transmit Sound to Your Inner Cochlea

Now That the Music Modernization Act Has Passed, Who’s Gonna Run the Damn Thing?

Apple Music Officially Replaces Pepsi As the Super Bowl Halftime Show Sponsor

Unauthorized Music Usage on TikTok Can Cost Brands Big — But There’s a Way to Avoid Expensive Licensing Headaches

Ticketmaster Expands Into Music NFTs With Dapper Labs’ Flow Blockchain: ‘An Entirely New Way For Event Organizers to Enhance Their Fans’ Experiences’

Deezer Taps Dua Lipa to Kick Off Gen Z-Focused Marketing Pivot After Forecasting 2025 Revenue of €1 Billion

Yeezy Gap Products Show Up In Times Square Store Ahead of Broader US Rollout

Scaling UTA—Private Equity Firm EQT Invests to Become Second-Largest Shareholder

TikTok Licensing Is Trickier Than We Thought — Court Grants Partial Victory to Universal Music Group In Its TikTok Copyright Infringement Lawsuit Against Bang Energy Drink

Warner Records and Bose Unveil ‘First of Its Kind’ Merch-Backed NFT Project — But Is It Too Late?

Ed Sheeran Launches Clothing Collaboration With Lucy & Yak

Anuel AA and UFC Expand ‘Groundbreaking Marketing Partnership’ to Cover Licensing, Merch, and Live Performances

Chartmetric Is Expanding Into Artist Branding Analytics — Get Ready for Data-Driven Advertiser Matches

Universal Music Group Officially Launches UMusic Media Network: ‘The Offering Allows for Audience Hypertargeting At a Scale’

APM Music Licenses Entire Catalog to XdMind for AI-Driven Adaptation In Games, Short-Form Video, and the Metaverse

Binance Sponsors The Weeknd’s Upcoming Tour — Introducing the ‘First Crypto Powered World Tour’

Lil Nas X and M&M’s Sign Branding Deal ‘To Create A World Where Everyone Feels They Belong’

Retail Audio-Advertising Company Vibenomics Raises $12.3 Million, Touts ‘Licensed Background Music Library’

Gibson Wins Its Three-Year Lawsuit Over Guitar Shape Trademarks — Dean Guitars Found Guilty of Infringement