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Branding & Advertising

SKIMS Inks Holiday Branding Campaign with Snoop Dogg’s Entire Family

December 1, 2022

Photo Credit: Donna Trope, SKIMS SKIMS inks a holiday branding campaign with Snoop Dogg featuring three generations of his family. Loungewear and underwear brand SKIMS has announced the launch of its 2022 ho... Read More...

Neil Young Calls Recent Ad Sponsorship ‘An Accident That Happened Through a Bad Decision,’ Promises ‘You Won’t See It Again’

Dylan Smith

November 16, 2022

In September, it came to light that Neil Young was less than thrilled about the appearance of “Old Man” in a Sunday Night Football promotion. Now, the Toronto native has described a recent ad sponsorship as “... Read More...

Adidas Confirms Plans to Continue the Yeezy Shoe Line Without Yeezy the Rapper — New Products Coming ‘As Early As 2023’

Dylan Smith

November 10, 2022

Photo Credit: Cosmopolitan UK / CC by 3.0 Last month, Adidas officially cut ties with Kanye West (also known as Ye). Now, execs have confirmed that they will keep the Yeezy line going under a new name despite... Read More...

Drake and 21 Savage Face $4 Million Condé Nast Lawsuit Over ‘Counterfeit’ Vogue Issue

Dylan Smith

November 8, 2022

A screenshot of an Instagram post showing the Vogue issue at the center of Condé Nast's lawsuit against Drake and 21 Savage. Photo Credit: Digital Music News Condé Nast is officially suing Drake and 21 Savage... Read More...

Spotify Shares Drop Despite Double-Digit Subscriber Gains — And a Possible Price Hike Ahead

Paul Resnikoff

October 25, 2022

Photo Credit: Thibault Penin Spotify subscribers, monthly average users, and revenues all headed north during the latest third quarter. Wall Street sent shares south. It was an impressive third-quarter finan... Read More...

Adidas Officially Terminates Kanye West Deal — Execs Forecast ‘A Short-Term Negative Impact of Up to €250 Million’

Dylan Smith

October 25, 2022

Kanye West. Photo Credit: Peter Hutchins / CC by 2.0 Adidas has officially terminated its deal with Kanye West (also known as Ye), citing his “unacceptable, hateful and dangerous” comments. Update (10/25): G... Read More...

Is Sync the New Radio? ‘Running Up That Hill’ Isn’t the Only Track That’s Finding New Fans After Scoring a Major Placement

Paul Resnikoff

October 11, 2022

Photo Credit: Dave Weatherall For members of the music industry, sync licensing’s far-reaching potential benefits are hardly a secret. But besides affording artists considerable upfront compensation and meani... Read More...

Adidas Places Kanye Branding Deal Under Review

Ashley King

October 7, 2022

Photo Credit: Cosmopolitan UK / CC by 3.0 Adidas places Kanye's branding deal 'under review' amid controversy. Adidas has placed its partnership with rapper and designer Kanye West under review after working... Read More...

Apple Music Officially Replaces Pepsi As the Super Bowl Halftime Show Sponsor

Dylan Smith

September 23, 2022

Photo Credit: Adrian Curiel Apple Music has officially inked a “multi-year partnership” agreement with the NFL to replace Pepsi as the sponsor of the Super Bowl Halftime Show. The National Football League an... Read More...

Unauthorized Music Usage on TikTok Can Cost Brands Big — But There’s a Way to Avoid Expensive Licensing Headaches

Dylan Smith

September 23, 2022

Photo Credit: Rubaitul Azad Several well-known businesses – most recently Bang Energy Drink – have learned through litigation that TikTok’s major label blanket licenses don’t extend to companies. But contrary... Read More...

Ticketmaster Expands Into Music NFTs With Dapper Labs’ Flow Blockchain: ‘An Entirely New Way For Event Organizers to Enhance Their Fans’ Experiences’

Dylan Smith

September 1, 2022

After spearheading multiple sports-focused non-fungible token initiatives, Live Nation’s Ticketmaster is now working to bolster its NFT presence on the music side. Warner Music-backed NBA Top Shot creator D... Read More...

Deezer Taps Dua Lipa to Kick Off Gen Z-Focused Marketing Pivot After Forecasting 2025 Revenue of €1 Billion

Dylan Smith

August 23, 2022

Photo Credit: Deezer Four months back, Deezer revealed that it had about 9.6 million subscribers and disclosed plans to generate €1 billion in 2025. Now, in an effort to grow the former figure and meet the la... Read More...

Flo Rida Awarded Nearly $83 Million by Florida Jury in Breach-Of-Contract Suit Against Energy Drink Maker

TikTok Reportedly Undercuts Rival Platforms On Ad Costs As Regulatory Scrutiny Continues

Snoop Dogg’s ‘Snoop Loopz’ Cereal Forced to Rebrand

Failed Crypto Exchange FTX Offered Taylor Swift $100 Million Sponsorship Deal

Jay-Z Offered $1.5 Billion to Buy Bacardi’s Half of D’USSE Cognac Brand, Court Documents Show

SKIMS Inks Holiday Branding Campaign with Snoop Dogg’s Entire Family

Neil Young Calls Recent Ad Sponsorship ‘An Accident That Happened Through a Bad Decision,’ Promises ‘You Won’t See It Again’

Adidas Confirms Plans to Continue the Yeezy Shoe Line Without Yeezy the Rapper — New Products Coming ‘As Early As 2023’

Drake and 21 Savage Face $4 Million Condé Nast Lawsuit Over ‘Counterfeit’ Vogue Issue

Spotify Shares Drop Despite Double-Digit Subscriber Gains — And a Possible Price Hike Ahead

Is Sync the New Radio? ‘Running Up That Hill’ Isn’t the Only Track That’s Finding New Fans After Scoring a Major Placement

Adidas Places Kanye Branding Deal Under Review

Apple Music Officially Replaces Pepsi As the Super Bowl Halftime Show Sponsor

Unauthorized Music Usage on TikTok Can Cost Brands Big — But There’s a Way to Avoid Expensive Licensing Headaches

Ticketmaster Expands Into Music NFTs With Dapper Labs’ Flow Blockchain: ‘An Entirely New Way For Event Organizers to Enhance Their Fans’ Experiences’

Deezer Taps Dua Lipa to Kick Off Gen Z-Focused Marketing Pivot After Forecasting 2025 Revenue of €1 Billion