Branding & Advertising

Photo Credit: Google Google is tapping into the meme status of Nickelback's 'Photograph' song to advertise Google Photos. The band has recorded a new parody version of their classic song. It's a one-minute l... Read More...

Photo Credit: Tore Sætre / CC by 3.0 Post Malone crocs are all the rage after five collaborations. Here's a peek at them all. Post Malone Crocs started off as exclusive designs that sold out quickly. But his... Read More...

Photo Credit: Tore Sætre Post Malone Crocs returned today with a fifth edition and, like previous PM Croc offerings, quickly sold out. Back in November of 2018, the first edition of custom-designed Post Malo... Read More...

Travis Scott performing live in Switzerland. Photo Credit: Frank Schwichtenberg Travis Scott has shed light upon the earnings he enjoys from his sponsorships with McDonald's, Nike, PlayStation, Fortnite, and ... Read More...

Photo Credit: Twayna Mayne / CC by 2.0 An unreleased Notorious B.I.G. freestyle will air in a Pepsi commercial singing the drink's praises. Pepsi worked with Biggie collaborators Cey Adams and DJ Enuff to re... Read More...

Halsey in 2019. Photo Credit: Toglenn Budweiser and Halsey have unveiled a massive sponsorship centering on the 26-year-old’s rags-to-riches story. Halsey, whose full name is Ashley Nicolette Frangipane, rec... Read More...

Side-by-side comparison of the two logos (photo credit: Twitter) Taylor Swift is removing and rebranding some of her folklore album merchandise after rip-off callouts emerged. Amira Rasool, the founder of th... Read More...

Photo Credit: Martin Greco Taylor Swift took to Instagram to announce her latest album is dropping soon – in a matter of hours, in fact. The Grammy winner made the announcement via social media. "Most of the... Read More...

Photo Credit: Warner Music German pop artist Mike Singer is using a unique 'stream-to-unlock' campaign to drive album pre-sales and bump his streaming algorithms. The initiative is designed to push his new s... Read More...

Photo Credit: TikTok The TikTok advertising strategy may be crumbling after the Trump administration signaled interest in a ban. TikTok's new self-service ad platform will remain critical in helping the soci... Read More...