Branding & Advertising

FTC Threatens Cardi B With ‘Legal Enforcement Action’ Over Misleading Instagram Post

March 11, 2020

Cardi B touts the benefits of Teami on Instagram, November, 2018 The Federal Trade Commission (FTC) has issued official warnings to multiple celebrities and social media influencers — including rapper Cardi B... Read More...

Empowering Artists to Connect With Their Fans: How a Digital Agency Transformed Itself Into an Advertising Platform

Sophie Smith

February 25, 2020

In late 2018, electronic artist GRAVES was booking his first U.S. headlining tour in support of his sophomore EP, Far From Here. The following article comes from Thinketing’s Marketing Education division, a ... Read More...

The Weeknd Secures Major Verizon Sponsorship Ahead of ‘After Hours’ Global Tour

Marsha Silva

February 20, 2020

Canada's The Weeknd has inked a major promotional partnership with Verizon, the largest cell phone service provider in America. According to details emailed by Verizon, the sponsorship deal will center on Th... Read More...

Bone Thugs-n-Harmony Is Changing Their Name to “Boneless Thugs-n-Harmony” — Seriously

Marsha Silva

February 19, 2020

The rap group Bone Thugs-n-Harmony has officially changed its name to "Boneless" Thugs-n-Harmony—not as an early April Fools' joke or as a result of a lost bet, but because of a high-priced branding deal with... Read More...

As Spotify, Apple, and Amazon Dominate, Tuned Global Is Building Customized Streaming Platforms for Brands

Paul Resnikoff

February 17, 2020

Tuned Global recently powered Pizza Hut's 'Singing Pizza' campaign in Malaysia, a deal that involved Universal Music Group. While Apple Music, Amazon, YouTube, and Spotify duke it out for streaming dominance,... Read More...

J. Cole Inks a Multi-Year Partnership With Puma — Starting With a Customized Sneaker

Marsha Silva

February 13, 2020

J. Cole courtside (photo: Puma) J. Cole has signed a multiyear sponsorship deal with shoe and apparel powerhouse Puma. The 35-year-old took to Twitter to announce the agreement, writing, "Been imagining thi... Read More...

JUUL Accused of Attempting to Hire Miley Cyrus to Influence Children

Marsha Silva

February 13, 2020

Attorney General Maura Healey, of Massachusetts, has claimed that the vaping brand JUUL tried to hire Miley Cyrus and other high-profile influencers to popularize vaping products. The Miley Cyrus accusation w... Read More...

KFC Sneaks Ads Into Spotify Premium Through Artist Partnerships

Ashley King

February 5, 2020

Photo Credit: Sid Lee Advertising Agency KFC ads just popped up on Spotify Premium, thanks to a 'hack' of the ad-free service through artist partnerships. Spotify Premium costs $9.99 in the United States and... Read More...

Cheetos' ‘Can’t Touch This’ Super Bowl Ad featuring MC Hammer

What Song Was Playing In That Super Bowl LIV Commercial?

Marsha Silva

February 1, 2020

Cheetos' ‘Can’t Touch This’ Super Bowl Ad featuring MC Hammer Here’s a list of the songs (and their corresponding artists) featured in Sunday's Super Bowl LIV commercials. Congratulations to all the artists,... Read More...

Post Malone in Bud Light's Mango Seltzer Super Bowl spot.

Post Malone: Brought to You by Bud Light and the New Bud Light Seltzer

Marsha Silva

January 29, 2020

Bud Light is taking its Post Malone ownership sponsorship to an entirely next level. Having featured the rapper’s image on special-edition Bud Light cans last year, the Anheuser-Busch brand recently revealed... Read More...

Netflix Says They’ll Never Have Ads, CEO Explains Why

Paul Resnikoff

January 22, 2020

As music streaming services welcome ads, Netflix’s CEO backs the paid-only model. As music-streaming services (and certain video-streaming platforms) continue to embrace ads, Netflix CEO Reed Hastings has do... Read More...

Burt Bacharach Dazzles at the Guild of Music Supervisors Awards in LA — Here’s Who Took Home Trophies

Songtradr Joins the Growing Music Industry Recovery Effort — Donates All Sync Commissions to Musicians

Here Are Some of the Latest — and Most Significant — Sync Music Deals

Sync Music Licensing: Secrets for Scoring Deals and Maximizing Revenue

Songtradr’s Big Sync Music Embarks on a Global Expansion — Australia, New Zealand, France and Germany

What Is Sync Licensing? A Look at One of the Music Industry’s Fastest-Growing Sectors

Stop Chasing Playlists and Start Building a Music Career — Our Latest Podcast

Spotify Probably Owes You More Money — Here’s How to Get It (Our Latest Podcast)

Meet the Artist Who Is Literally Saving His Fans’ Lives — Our Latest Podcast

How to Game the Billboard Charts (And Why You Shouldn’t) — Our Latest Podcast

Meet the Single Mom Cellist Who Makes a Living Off Her Music — Our Podcast Interview

How to Protect Yourself From the Copyright Trolls — Our Latest Podcast

The Pretty Things — The Most Important Band You Don’t Know

FTC Threatens Cardi B With ‘Legal Enforcement Action’ Over Misleading Instagram Post

Empowering Artists to Connect With Their Fans: How a Digital Agency Transformed Itself Into an Advertising Platform

The Weeknd Secures Major Verizon Sponsorship Ahead of ‘After Hours’ Global Tour

Bone Thugs-n-Harmony Is Changing Their Name to “Boneless Thugs-n-Harmony” — Seriously

As Spotify, Apple, and Amazon Dominate, Tuned Global Is Building Customized Streaming Platforms for Brands

J. Cole Inks a Multi-Year Partnership With Puma — Starting With a Customized Sneaker

JUUL Accused of Attempting to Hire Miley Cyrus to Influence Children

KFC Sneaks Ads Into Spotify Premium Through Artist Partnerships

What Song Was Playing In That Super Bowl LIV Commercial?

Post Malone: Brought to You by Bud Light and the New Bud Light Seltzer

Netflix Says They’ll Never Have Ads, CEO Explains Why