Branding & Advertising

Artist Branding Isn’t Selling Out Anymore — But What’s the New Balance?

July 1, 2020

(clockwise l tor ) Jive PR + Digital co-founder and CEO Lindsay Nahmiache; Songtradr CXO Victoria Wiltshire; branding expert Mike Tunnicliffe. Music licensing and distribution platform Songtradr recently host... Read More...

Gucci Mane Is Releasing a New Fashion Line – With Gucci

Ashley King

June 28, 2020

Photo Credit: Jason Persse / CC by 2.0 Rapper Gucci Mane has tweeted that he's getting his own Gucci brand in a new fashion partnership. The rapper then followed up with a joke referencing his upcoming contr... Read More...

Kanye West and Kid Cudi Cite Firein Copyright Infringement Case, Citing Fair Use

Billionaire Kanye West Expands His Yeezy Empire to The Gap

Dylan Smith

June 26, 2020

The official Yeezy Gap logo. Billionaire Kanye West has struck a 10-year deal with prominent clothing retailer Gap, centering on the release of an exclusive Yeezy Gap product line. Kanye West announced the d... Read More...

Billionaire Kanye West Files U.S. Trademark for ‘Yeezy’ Cosmetics Line

Dylan Smith

June 17, 2020

Billionaire rapper Kanye West has filed a U.S. trademark for a line of “Yeezy” cosmetic products. Kanye West submitted the trademark application to the U.S. Patent and Trademark Office earlier this month. We... Read More...

Behind the Scenes of AMW With Entertainment Publicist Naomi Grandison

Laurel Daggers

May 22, 2020

Ever wonder what a publicist does or what their job truly entails? The following article comes from AMW Group, a proud partner of DMN. If you’re an entertainer and you’ve been wondering if you should star... Read More...

After Leaked Emails and Ugly Firings, The Hollywood Reporter-Billboard Group Rebrands as ‘MRC Media’

Ashley King

April 10, 2020

The Hollywood Reporter-Billboard Group is rebranding to MRC Media. Parent company Valence Media is also changing its name. The move comes after The Hollywood Reporter editorial director Matthew Belloni depar... Read More...

FTC Threatens Cardi B With ‘Legal Enforcement Action’ Over Misleading Instagram Post

Dylan Smith

March 11, 2020

Cardi B touts the benefits of Teami on Instagram, November, 2018 The Federal Trade Commission (FTC) has issued official warnings to multiple celebrities and social media influencers — including rapper Cardi B... Read More...

Empowering Artists to Connect With Their Fans: How a Digital Agency Transformed Itself Into an Advertising Platform

Sophie Smith

February 25, 2020

In late 2018, electronic artist GRAVES was booking his first U.S. headlining tour in support of his sophomore EP, Far From Here. The following article comes from Thinketing’s Marketing Education division, a ... Read More...

The Weeknd Secures Major Verizon Sponsorship Ahead of ‘After Hours’ Global Tour

Marsha Silva

February 20, 2020

Canada's The Weeknd has inked a major promotional partnership with Verizon, the largest cell phone service provider in America. According to details emailed by Verizon, the sponsorship deal will center on Th... Read More...

Bone Thugs-n-Harmony Is Changing Their Name to “Boneless Thugs-n-Harmony” — Seriously

Marsha Silva

February 19, 2020

The rap group Bone Thugs-n-Harmony has officially changed its name to "Boneless" Thugs-n-Harmony—not as an early April Fools' joke or as a result of a lost bet, but because of a high-priced branding deal with... Read More...

As Spotify, Apple, and Amazon Dominate, Tuned Global Is Building Customized Streaming Platforms for Brands

Paul Resnikoff

February 17, 2020

Tuned Global recently powered Pizza Hut's 'Singing Pizza' campaign in Malaysia, a deal that involved Universal Music Group. While Apple Music, Amazon, YouTube, and Spotify duke it out for streaming dominance,... Read More...

J. Cole Inks a Multi-Year Partnership With Puma — Starting With a Customized Sneaker

Marsha Silva

February 13, 2020

J. Cole courtside (photo: Puma) J. Cole has signed a multiyear sponsorship deal with shoe and apparel powerhouse Puma. The 35-year-old took to Twitter to announce the agreement, writing, "Been imagining thi... Read More...

Working Through the Pandemic: Three Prominent Music Supervisors Discuss the Music Industry’s Way Forward

Artist Branding Isn’t Selling Out Anymore — But What’s the New Balance?

The Revolution Will Be Recorded: How Can Artists Shape Movements and Change Lives?

It Took Years for These Music Industry Experts to Learn These Monetization Pro-Tips

How to License Your Music Directly From Your Website & Win

The New World of Sync: How Two Sync Music Pros Are Surviving COVID-19

Songtradr Joins the Growing Music Industry Recovery Effort — Donates All Sync Commissions to Musicians

Now That the Music Modernization Act Has Passed, Who's Gonna Run the Damn Thing?

Spotify Probably Owes You More Money — Here’s How to Get It (Our Latest Podcast)

Meet the Artist Who Is Literally Saving His Fans’ Lives — Our Latest Podcast

How to Game the Billboard Charts (And Why You Shouldn’t) — Our Latest Podcast

Meet the Single Mom Cellist Who Makes a Living Off Her Music — Our Podcast Interview

How to Protect Yourself From the Copyright Trolls — Our Latest Podcast

Stop Chasing Playlists and Start Building a Music Career — Our Latest Podcast

Artist Branding Isn’t Selling Out Anymore — But What’s the New Balance?

Gucci Mane Is Releasing a New Fashion Line – With Gucci

Billionaire Kanye West Expands His Yeezy Empire to The Gap

Billionaire Kanye West Files U.S. Trademark for ‘Yeezy’ Cosmetics Line

Behind the Scenes of AMW With Entertainment Publicist Naomi Grandison

After Leaked Emails and Ugly Firings, The Hollywood Reporter-Billboard Group Rebrands as ‘MRC Media’

FTC Threatens Cardi B With ‘Legal Enforcement Action’ Over Misleading Instagram Post

Empowering Artists to Connect With Their Fans: How a Digital Agency Transformed Itself Into an Advertising Platform

The Weeknd Secures Major Verizon Sponsorship Ahead of ‘After Hours’ Global Tour

Bone Thugs-n-Harmony Is Changing Their Name to “Boneless Thugs-n-Harmony” — Seriously

As Spotify, Apple, and Amazon Dominate, Tuned Global Is Building Customized Streaming Platforms for Brands

J. Cole Inks a Multi-Year Partnership With Puma — Starting With a Customized Sneaker