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Branding & Advertising

As Catalog Music Thrives, Universal Music Finalizes ‘Strategic Initiative’ With Brand-Management Company Authentic Brands Group

November 16, 2021

Elvis Presley, whose celebrity brand is part of the Authentic Brands Group portfolio. Photo Credit: Metro-Goldwyn-Mayer Universal Music Group (UMG) has officially finalized a “strategic initiative” with New Y... Read More...

Social Media Is Transforming Sync — Here’s How I’m Scoring Placements in the Digital Age

Dylan Smith

November 15, 2021

Singer-songwriter Tina Mathieu joined DMN to discuss her sync licensing success, including a newly finalized Suave placement on TikTok. Photo Credit: Olivier Bergeron Having recently placed her music in a Sua... Read More...

Starbucks Introduces ‘Taylor’s Version’ Latte as Latest Fast Food Promotion

Ashley King

November 12, 2021

Photo Credit: Starbucks Starbucks and Taylor Swift is the latest fast food x music cross-promotion deal. Starbucks teamed up with Swift for 'Taylor's Version' of their caramel latte – and to promote the re-r... Read More...

Meet the Sync Superstar Behind the Ad for Nissan’s 2023 Z

Dylan Smith

November 5, 2021

Music industry and sync licensing veteran Aaron Saloman, whose music appears in Nissan's 2023 Z ad. Fresh off a major placement in a Nissan Z ad, musician and composer Aaron Saloman joined Digital Music News ... Read More...

Spotify, Apple Music, and YouTube Music Are Only Getting Bigger — Which Is Great News for Niche Streaming Platforms (Our Latest Podcast)

Paul Resnikoff

September 16, 2021

The custom-built UFC Ultimate Sound streaming music platform, crafted by Tuned Global and ACX Music Turns out there's an interesting niche for custom-created streaming music platforms — one that giants like S... Read More...

Lego Announces 1,074-Piece Fender Stratocaster Set — Including a Guitar Stand, Amplifier, and Accessories

Dylan Smith

September 7, 2021

A close-up of the newly announced Lego Fender Stratocaster. Photo Credit: Lego Group Lego has officially unveiled a 1,074-piece 1970s Fender Stratocaster set, complete with a roughly 14-inch (36-centimeter) r... Read More...

Elvis Presley’s 50-Year-Old Jumpsuit and Cape Sold For Over $1 Million, Auction House Announces

Dylan Smith

September 6, 2021

Photo Credit: Metro-Goldwyn-Mayer A jumpsuit and cape worn by Elvis Presley have fetched a staggering $1,012,500 at auction, Los Angeles-based GWS Auctions has revealed. GWS Auctions took to social media to... Read More...

Nas Is Now a Co-Owner and Equity Partner In Escobar Cigars

Ashley King

August 25, 2021

Photo Credit: Escobar Cigars Nas has announced a partnership with Escobar Cigars as a co-owner and equity partner. The Grammy-winning artist will promote the Nicaraguan cigar maker. Many hip-hop artists turn... Read More...

Remy Martin Is Suing 50 Cent’s Cognac Brand For IP Infringement

Ashley King

August 16, 2021

Photo Credit: Sire Spirits Facebook French distiller Remy Martin has sued rapper 50 Cent over his Branson cognac brand. The lawsuit was filed in Manhattan federal court on August 13th. The complaint alleges ... Read More...

McDonald’s Music Meal Partnerships Explode Sales — Saweetie Meal Is Next

Ashley King

July 30, 2021

Photo Credit: McDonald's McDonald's is collabing with hip-hop artist Saweetie for its next celeb meal deal. The fast-food chain announced yesterday that the 'Saweetie Meal' would arrive on August 9. The limi... Read More...

Lil Nas X Says He’s Still Battling Nike Over Trademark-Infringing ‘Satan’ Shoes — Seemingly to Promote a New Single

Dylan Smith

July 19, 2021

Photo Credit: Lil Nas X Earlier this year, Nike sued MSCHF Product Studio over the limited-edition “Satan Shoes” that it released in collaboration with Lil Nas X, to promote the rapper’s “Montero” single. Now... Read More...

Apple Tower Theatre Retail Location Opens This Week in Downtown Los Angeles

Ashley King

June 23, 2021

Photo Credit: Apple The Apple Tower Theatre retail location will open to the public in downtown Los Angeles this week. Apple announced plans for the renovation back in 2018 with no timeline to finish. But no... Read More...

Music in Advertising: Here's How Industry Pros Select Songs for Placement

Social Media Is Transforming Sync — Here’s How I’m Scoring Placements in the Digital Age

Meet the Sync Superstar Behind the Ad for Nissan’s 2023 Z

Robyn Cage Discusses Sync Licensing Tips for Beginners on Songtradr

Sync Licensing Is Helping This Tropical Music Star Find Fans on the Global Stage

Here’s How a Volume-Based Sync Licensing Approach Helped These Musicians Score a VRBO Placement

Here’s What Drives Sync Licensing Success — According to a Veteran Creator Fresh Off a Samsung Placement

Investing In Music Catalogs? It Ain't All Daisies & Butterflies — Our Latest Podcast

Spotify, Apple Music, and YouTube Music Are Only Getting Bigger — Which Is Great News for Niche Streaming Platforms (Our Latest Podcast)

Meet the Artist Who Is Literally Saving His Fans’ Lives — Our Latest Podcast

How to Game the Billboard Charts (And Why You Shouldn’t)

Stop Chasing Playlists and Start Building a Music Career — Our Latest Podcast

‘Bone Conduction’ Headphones Don’t Go Over Your Ears — But Still Transmit Sound to Your Inner Cochlea

Now That the Music Modernization Act Has Passed, Who’s Gonna Run the Damn Thing?

Macklemore Becomes Investor & Creative Director for Clean Cause Yerba Maté Beverage

Moneybagg Yo Introduces ‘Vior Alkaline Water’ in Latest Music Industry Beverage Play

SoundCloud Releases Feature Film With Music From SoFaygo, Lourdiz, and Other Artists

LA’s Staples Center Officially Renamed ‘Crypto.com Arena’

Darius Rucker Partners with NFL, Fanatics for Apparel Line

As Catalog Music Thrives, Universal Music Finalizes ‘Strategic Initiative’ With Brand-Management Company Authentic Brands Group

Starbucks Introduces ‘Taylor’s Version’ Latte as Latest Fast Food Promotion

Meet the Sync Superstar Behind the Ad for Nissan’s 2023 Z

Spotify, Apple Music, and YouTube Music Are Only Getting Bigger — Which Is Great News for Niche Streaming Platforms (Our Latest Podcast)

Lego Announces 1,074-Piece Fender Stratocaster Set — Including a Guitar Stand, Amplifier, and Accessories

Elvis Presley’s 50-Year-Old Jumpsuit and Cape Sold For Over $1 Million, Auction House Announces

Nas Is Now a Co-Owner and Equity Partner In Escobar Cigars

Remy Martin Is Suing 50 Cent’s Cognac Brand For IP Infringement

McDonald’s Music Meal Partnerships Explode Sales — Saweetie Meal Is Next

Lil Nas X Says He’s Still Battling Nike Over Trademark-Infringing ‘Satan’ Shoes — Seemingly to Promote a New Single

Apple Tower Theatre Retail Location Opens This Week in Downtown Los Angeles