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Branding & Advertising

Music in Advertising: Here’s How Industry Pros Select Songs for Placement

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Mike Singer

German Pop Artist Mike Singer Uses ‘Stream-to-Unlock’ Trick to Boost Streaming Algorithms

Ashley King
July 14, 2020
Photo Credit: Warner Music German pop artist Mike Singer is using a unique 'stream-to-unlock' campaign to drive album pre-sales and bump his streaming algorithms. The initiative is designed to push his new s... Read More...
TikTok advertising

TikTok’s Advertising Launch Is Getting Crushed by US Shutdown Rumors

Ashley King
July 9, 2020
Photo Credit: TikTok The TikTok advertising strategy may be crumbling after the Trump administration signaled interest in a ban. TikTok's new self-service ad platform will remain critical in helping the soci... Read More...

Artist Branding Isn’t Selling Out Anymore — But What’s the New Balance?

Dylan Smith
July 1, 2020
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(clockwise l tor ) Jive PR + Digital co-founder and CEO Lindsay Nahmiache; Songtradr CXO Victoria Wiltshire; branding expert Mike Tunnicliffe. Music licensing and distribution platform Songtradr recently host... Read More...
Gucci Mane

Gucci Mane Is Releasing a New Fashion Line – With Gucci

Ashley King
June 28, 2020
Photo Credit: Jason Persse / CC by 2.0 Rapper Gucci Mane has tweeted that he's getting his own Gucci brand in a new fashion partnership. The rapper then followed up with a joke referencing his upcoming contr... Read More...
Kanye West and Kid Cudi Cite Firein Copyright Infringement Case, Citing Fair Use

Billionaire Kanye West Expands His Yeezy Empire to The Gap

Dylan Smith
June 26, 2020
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The official Yeezy Gap logo. Billionaire Kanye West has struck a 10-year deal with prominent clothing retailer Gap, centering on the release of an exclusive Yeezy Gap product line. Kanye West announced the d... Read More...

Billionaire Kanye West Files U.S. Trademark for ‘Yeezy’ Cosmetics Line

Dylan Smith
June 17, 2020
Billionaire rapper Kanye West has filed a U.S. trademark for a line of “Yeezy” cosmetic products. Kanye West submitted the trademark application to the U.S. Patent and Trademark Office earlier this month. We... Read More...

Behind the Scenes of AMW With Entertainment Publicist Naomi Grandison

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May 22, 2020
Ever wonder what a publicist does or what their job truly entails? The following article comes from AMW Group, a proud partner of DMN. If you’re an entertainer and you’ve been wondering if you should star... Read More...
MRC Group

After Leaked Emails and Ugly Firings, The Hollywood Reporter-Billboard Group Rebrands as ‘MRC Media’

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The Hollywood Reporter-Billboard Group is rebranding to MRC Media. Parent company Valence Media is also changing its name. The move comes after The Hollywood Reporter editorial director Matthew Belloni depar... Read More...

FTC Threatens Cardi B With ‘Legal Enforcement Action’ Over Misleading Instagram Post

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March 11, 2020
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Cardi B touts the benefits of Teami on Instagram, November, 2018 The Federal Trade Commission (FTC) has issued official warnings to multiple celebrities and social media influencers — including rapper Cardi B... Read More...

Empowering Artists to Connect With Their Fans: How a Digital Agency Transformed Itself Into an Advertising Platform

Sophie Smith
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In late 2018, electronic artist GRAVES was booking his first U.S. headlining tour in support of his sophomore EP, Far From Here. The following article comes from Thinketing’s Marketing Education division, a ... Read More...
The Weeknd

The Weeknd Secures Major Verizon Sponsorship Ahead of ‘After Hours’ Global Tour

Marsha Silva
February 20, 2020
Canada's The Weeknd has inked a major promotional partnership with Verizon, the largest cell phone service provider in America. According to details emailed by Verizon, the sponsorship deal will center on Th... Read More...

Bone Thugs-n-Harmony Is Changing Their Name to “Boneless Thugs-n-Harmony” — Seriously

Marsha Silva
February 19, 2020
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The rap group Bone Thugs-n-Harmony has officially changed its name to "Boneless" Thugs-n-Harmony—not as an early April Fools' joke or as a result of a lost bet, but because of a high-priced branding deal with... Read More...
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