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Branding & Advertising

Adidas knew Kanye was antisemitic

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Ashley King
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Eminem moms spaghetti jar

Eminem Drops ‘Mom’s Spaghetti’ Sauce in a Jar, Not on a Sweater Already

Ashley King
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Zayn Malik Beyonce

Zayn Malik Splashes a Mocktail, Beyonce Sprays a Perfume

Ashley King
October 24, 2023
Taylor Swift NFL

The NFL Loves Taylor Swift: Latest Chiefs-Chargers Game Draws Record Ratings

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Adidas Yeezy cancelled

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  2. Branding & Advertising
Beyond its focus on .HipHop domain names and website addresses, Dot Hip Hop is honing in on IP ownership, empowering artists, and uplifting the community via financial literacy.

How a Domain Name Registry Company Is Elevating the Hip Hop Community and Culture

Paul Resnikoff
October 8, 2023
Photo Credit: Dot Hip Hop Dot Hip Hop is a domain name registry with a seemingly simple tech proposition. But beyond its focus on .HipHop domain names and website addresses, Dot Hip Hop is honing in on IP own... Read More...
Steve Aoki sponsorships

Fun Fact: Steve Aoki Has 25 Different Active Brand Sponsorships — Even Beating Out Snoop Dogg

Ashley King
October 5, 2023
Photo Credit: Stephen McCarthy / Collision Conf / CC by 2.0 Producer and DJ Steve Aoki has the most brand deals of any artist, even more than Snoop Dogg, according to new data from SponsorUnited. With music ... Read More...

Bacardi and Producer Boi-1da Embrace Generative AI for Latest ‘Music Liberates Music’ Project: ‘We Can Revolutionize the Music Industry for Good’

Dylan Smith
October 4, 2023
Producer Boi-1da, who's contributed unreleased projects to train a generative-AI system for Bacardi's 'Music Liberates Music' program. Photo Credit: Bacardi Bacardi has officially teed up the November release... Read More...
Ryan Tedder Samsung OneRepublic

OneRepublic Frontman Ryan Tedder Collaborates with Samsung on Tenth Anniversary Remaster of ‘Counting Stars’

Ashley King
September 21, 2023
Photo Credit: Ryan Moraga Celebrating the tenth anniversary of OneRepublic's hit song 'Counting Stars,' frontman Ryan Tedder collaborates with Samsung to release a remastered version. To celebrate the tenth ... Read More...
J Balvin Verizon partnership

Verizon Inks VR Branding Partnership with J Balvin to Move iPhone 15

Ashley King
September 18, 2023
Photo Credit: Verizon Verizon is enlisting the help of J Balvin to help it move iPhone 15 units this holiday season. Here's the latest. Apple debuted the iPhone 15 Pro and iPhone 15 Pro Max last week, showca... Read More...
TikTok says discovery isn't defined by clicks

TikTok Says Discovery Isn’t Clicks—Click-Based Attribution Models Fail to Capture the Platform’s Impact

Ashley King
September 14, 2023
Photo Credit: Gilles Lambert TikTok says click-based attribution methods can't define its impact on purchase or discovery. Here's the latest. The company says the web's traditional click-based attribution me... Read More...
spotify showcase

Spotify Paid-Promotion Frenzy Continues With ‘Showcase’ — Pay-Per-Click Banner Ads Plastered Directly on the App’s Homepage

Dylan Smith
September 12, 2023
Showcase is set to place music adverts front and center on Spotify's homepage. Photo Credit: Spotify Another day, another step on Spotify's journey towards $100 billion in annual revenue: The service has offi... Read More...
Calvin Klein jungkook ad

Calvin Klein Taps Jungkook and Jennie for Splashy Fall Ad Campaign

Ashley King
August 15, 2023
Photo Credit: Calvin Klein Calvin Klein releases their 2023 fall ad campaign, starring brand ambassadors Jungkook and Jennie, with Kendall Jenner, Alexa Demie, and Kid Cudi. BTS' Jungkook and BLACKPINK's Jen... Read More...
Tomorrow x Together Dior Brand Ambassadors

Dior Names Tomorrow X Together As Brand Ambassadors After Dropping Travis Scott

Ashley King
August 11, 2023
Photo Credit: Dior After dropping Travis Scott from its roster of brand ambassadors, Dior is adding K-pop quintet Tomorrow X Together. Dior artistic director Kim Jones created a line-up of concert outfits fo... Read More...
spotify wpp partnership

Spotify Inks Global Partnership Deal With London’s WPP, Plans ‘To Inform More Creative and Effective Digital Audio Advertising Strategies’

Dylan Smith
August 4, 2023
Spotify has inked a global partnership agreement with advertising agency WPP. Photo Credit: WPP Spotify has officially inked a partnership agreement with advertising and PR agency WPP (LON: WPP), which is poi... Read More...
Photo Credit: Amazon Music / Bandsintown

Amazon Music Rolls Out Integrated Merch for Nearly 600,000 Artists

Ashley King
August 3, 2023
Photo Credit: Amazon Music / Bandsintown Amazon Music rolls out integrated merch for nearly 600,000 artists in collaboration with Bandsintown. Amazon Music has announced a new merch integration with leading ... Read More...
Sun Diner Nashville

Primary Wave Music, Sun Records, and TC Restaurant Group Announce Partnership to Expand Nashville’s Sun Diner

Ashley King
August 3, 2023
Photo Credit: Sun Diner Primary Wave Music, Sun Records, and TC Restaurant Group announce a new partnership to expand Nashville's famous Sun Diner. Primary Wave Music, Sun Records, and TC Restaurant Group ha... Read More...
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