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Branding & Advertising

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Branding & Advertising

Netflix Says They’ll Never Have Ads, CEO Explains Why

Paul Resnikoff
January 22, 2020
As music streaming services welcome ads, Netflix’s CEO backs the paid-only model. As music-streaming services (and certain video-streaming platforms) continue to embrace ads, Netflix CEO Reed Hastings has do... Read More...
Apple Music NBA Deal

Apple Music Inks a Major Deal With the NBA, Urban Indie Artists Stand to Benefit

Ashley King
January 16, 2020
Photo Credit: Unsplash Apple Music just announced a new deal with the NBA, starting with an exclusive playlist. The war for music streaming services to differentiate themselves is on. Yesterday, Spotify anno... Read More...
Mastercard audio branding

Mastercard Decides Its an Artist — And Releases Its First Single

Ashley King
January 10, 2020
3
Photo Credit: YouTube Is this whole branding thing going too far? Mastercard is now going far beyond traditional sponsorships and artist tie-ins.  They're now becoming the artist. The credit card company ... Read More...

Spotify Looks to Monetize Podcasts With New ‘Streaming Ad Insertion’ Tech

Ashley King
January 8, 2020
Photo Credit: Spotify Today at the Consumer Electronics Show in Las Vegas, Spotify announced new ad-tech to monetize podcasts. Streaming Ad Insertion (SAI) tech will help further monetize podcasts available o... Read More...
Pioneer DJ to AlphaTheta

Pioneer DJ Corp Name Changes to ‘AlphaTheta,’ Creates Some Serious Confusion

Ashley King
January 3, 2020
1
Photo Credit: Unsplash Pioneer DJ is changing its name to AlphaTheta. The name change is designed to reduce confusion, but DJ brands will retain the current branding. Here's what's going on. AlphaTheta annou... Read More...
As TikTok's Music Licensing Expires, Owner ByteDance Purchases AI Music Creation Startup JukeDeck

TikTok Inks Broad-Reaching Deal with WWE — Including Substantial Music Licensing

Colin Cohen
December 16, 2019
1
World Wrestling Entertainment (WWE) announced that they have formed a partnership with TikTok, which includes significant music licensing. A big part of the new partnership is the launching of an official WW... Read More...
Jerry Garcia

Jerry Garcia Estate Launches a Cannabis Brand, Fans Aren’t Exactly Thrilled

Ashley King
December 16, 2019
1
Photo Credit: Unsplash Move over Willie Nelson, Jerry Garcia's Estate wants a piece of the crowded cannabis market. The Estate announced a new Jerry Garcia Cannabis Collection, launching in 2020. "Introducin... Read More...
Pandora Interactive Voice Ads

Pandora’s Interactive Voice Ads Have Arrived ⁠— Say ‘YES’ If You’d Like To Learn More

Ashley King
December 12, 2019
Photo Credit: Pandora Pandora's new interactive voice ads format is now live with limited test partners. Users can learn more by saying 'yes' after an advertisement. The first round of advertisers on board f... Read More...

Post Malone: Also Brought to You by Crocs

Colin Cohen
December 9, 2019
1
Photo of Post Malone (Courtesy of Crocs) Continuing their long-standing collaboration, rap superstar Post Malone and Crocs are teaming up on a new clog. In what is now the fourth collaboration between the tw... Read More...
As Music Piracy Significantly Declines, Italy's Top Music Industry Boss Details the Real Problem — Spotify and YouTube

Spotify’s ‘Pay-for-Play’ Advertising Program Has a Price Tag: $0.55 Per Click

Colin Cohen
December 5, 2019
1
It is being reported that Spotify has set a pay-per-click (PPC) rate for its controversial new ad program. According to Rolling Stone, which obtained a pitch deck for the new ad tool, it will be called Marqu... Read More...

Kid Rock’s Restaurant In Detroit Is Shutting Down Following Tirade Against Oprah Winfrey

Colin Cohen
December 4, 2019
8
  Kid Rock alongside Donald Trump during the signing of the Music Modernization Act, 2018 (photo: White House) Outspoken artist Kid Rock is closing his restaurant in Detroit in response to a protest a... Read More...
British Songwriting Trio Files Song Theft Lawsuit Against The Weeknd

The Weeknd Helps Mercedes Introduce Its New Electric SUV

Colin Cohen
December 2, 2019
The Weeknd The Weeknd is teaming up with Mercedes to promote the company's first fully electric SUV, in a commercial that features the singer's new song "Blinding Lights." The commercial, which advertises Me... Read More...
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