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Branding & Advertising

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Bruce Springsteen Refused to Cooperate With Police During DUI Arrest in New Jersey, New Information Reveals

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February 12, 2021
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Rockstar Energy Taps Lil Baby for Its First-Ever Super Bowl Spot

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  2. Branding & Advertising
Nickelback Photograph

Google Photos Taps Nickelback for a ‘Photograph’ Parody Song

Ashley King
December 27, 2020
Photo Credit: Google Google is tapping into the meme status of Nickelback's 'Photograph' song to advertise Google Photos. The band has recorded a new parody version of their classic song. It's a one-minute l... Read More...
Post Malone crocs

Post Malone Crocs — Here’s Every Release So Far

Ashley King
December 17, 2020
Photo Credit: Tore Sætre / CC by 3.0 Post Malone crocs are all the rage after five collaborations. Here's a peek at them all. Post Malone Crocs started off as exclusive designs that sold out quickly. But his... Read More...

Post Malone Crocs Are Back With a Fifth Edition

Dylan Smith
December 8, 2020
Photo Credit: Tore Sætre Post Malone Crocs returned today with a fifth edition and, like previous PM Croc offerings, quickly sold out. Back in November of 2018, the first edition of custom-designed Post Malo... Read More...

How Much Is Travis Scott Making from His McDonald’s, Nike, PlayStation, and Other Sponsorships?

Dylan Smith
November 30, 2020
2
Travis Scott performing live in Switzerland. Photo Credit: Frank Schwichtenberg Travis Scott has shed light upon the earnings he enjoys from his sponsorships with McDonald's, Nike, PlayStation, Fortnite, and ... Read More...

Music in Advertising: Here’s How Industry Pros Select Songs for Placement

Dylan Smith
November 12, 2020
A recent advertisement for Ford's 2021 Bronco — with a cinematic musical backdrop to complete the pitch. During a recent Songtradr ‘Happy Hour’ livestream event, two longtime music industry professionals disc... Read More...
Notorious BIG freestyle

Newly-Discovered Notorious B.I.G. Freestyle from the 90s Conveniently Sings the Praises of Pepsi

Ashley King
October 22, 2020
10
Photo Credit: Twayna Mayne / CC by 2.0 An unreleased Notorious B.I.G. freestyle will air in a Pepsi commercial singing the drink's praises. Pepsi worked with Biggie collaborators Cey Adams and DJ Enuff to re... Read More...

Halsey: Brought to You by Budweiser

Dylan Smith
October 14, 2020
Halsey in 2019. Photo Credit: Toglenn Budweiser and Halsey have unveiled a massive sponsorship centering on the 26-year-old’s rags-to-riches story. Halsey, whose full name is Ashley Nicolette Frangipane, rec... Read More...
Taylor Swift folklore

Taylor Swift Accused of ‘Blatant Theft’ by Black-Owned Business — Folklore Merch Line Pulled

Ashley King
July 31, 2020
3
Side-by-side comparison of the two logos (photo credit: Twitter) Taylor Swift is removing and rebranding some of her folklore album merchandise after rip-off callouts emerged. Amira Rasool, the founder of th... Read More...
Taylor Swift album

Taylor Swift Announces Her Latest Album — Just Hours Before Releasing It

Ashley King
July 23, 2020
Photo Credit: Martin Greco Taylor Swift took to Instagram to announce her latest album is dropping soon – in a matter of hours, in fact. The Grammy winner made the announcement via social media. "Most of the... Read More...
Mike Singer

German Pop Artist Mike Singer Uses ‘Stream-to-Unlock’ Trick to Boost Streaming Algorithms

Ashley King
July 14, 2020
Photo Credit: Warner Music German pop artist Mike Singer is using a unique 'stream-to-unlock' campaign to drive album pre-sales and bump his streaming algorithms. The initiative is designed to push his new s... Read More...
TikTok advertising

TikTok’s Advertising Launch Is Getting Crushed by US Shutdown Rumors

Ashley King
July 9, 2020
Photo Credit: TikTok The TikTok advertising strategy may be crumbling after the Trump administration signaled interest in a ban. TikTok's new self-service ad platform will remain critical in helping the soci... Read More...

Artist Branding Isn’t Selling Out Anymore — But What’s the New Balance?

Dylan Smith
July 1, 2020
1
(clockwise l tor ) Jive PR + Digital co-founder and CEO Lindsay Nahmiache; Songtradr CXO Victoria Wiltshire; branding expert Mike Tunnicliffe. Music licensing and distribution platform Songtradr recently host... Read More...
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