• Categories
    • Music Industry News & In-Depth Analysis
    • Information For Musicians
    • Music Tech
    • Entertainment Law
    • Live Concert Industry
    • Pop Culture
  • Sync News
  • Jobs
    • General Manager
    • Record Label Product Manager
    • International Marketing Manager
    • D2C Merchandise Product Manager
    • Musician-Focused Journalist
    • More Jobs
  • Podcasts
  • About Us
    • Contact
    • Advertise
Digital Music News logo
Log In


Lost your password?
Register
Lost your password?


Register


A password will be e-mailed to you.
Search
  • Categories
    • Music Industry News & In-Depth Analysis
    • Information For Musicians
    • Music Tech
    • Entertainment Law
    • Live Concert Industry
    • Pop Culture
  • Sync News
    Related

    • The Revolution Will Be Recorded: How Can Artists Shape Movements and Change Lives?

      Dylan Smith
      June 18, 2020
      1
    Recent

    • “My Whole Source of Income Just Disappeared” — How Two Musicians Are Dealing With Cancelled Concerts

      Dylan Smith
      September 11, 2020

    • What Does It Take to Succeed In Songwriting? Surprising Lessons from Two Successful Sync Writers

      Dylan Smith
      August 28, 2020
      4

    • How a Movie Score Is Really Made — According to a Top Hollywood Director

      Dylan Smith
      August 14, 2020
      2

    • Want to Get Your Music Heard? It Starts With the Winning Pitch

      Dylan Smith
      July 31, 2020
      3

    • Want Your Music In a Major Gaming Series? Meet the Guys Who Create Their Soundtracks

      Dylan Smith
      July 15, 2020

    • Artist Branding Isn’t Selling Out Anymore — But What’s the New Balance?

      Dylan Smith
      July 1, 2020
      1
  • Jobs
    • General Manager
    • Record Label Product Manager
    • International Marketing Manager
    • D2C Merchandise Product Manager
    • Musician-Focused Journalist
    • More Jobs
  • Podcasts
    Related

    • Meet the Single Mom Cellist Who Makes a Living Off Her Music — Our Podcast Interview

      Colin Cohen
      December 18, 2019
      3
    Recent

    • Joe Rogan Invites Trump and Biden to Debate on His Podcast — Trump Accepts

      Dylan Smith
      September 16, 2020
      15

    • Spotify (SPOT) Stock Heads Lower as Amazon Music Releases Podcasts

      Dylan Smith
      September 16, 2020
      1

    • Meet Lady A, the Black Blues Singer Whose Name Got Taken by Lady Antebellum — Our Latest Podcast

      Paul Resnikoff
      July 18, 2020
      7

    • Spotify Probably Owes You More Money — Here’s How to Get It (Our Latest Podcast)

      Paul Resnikoff
      February 12, 2020
      27

    • Meet the Artist Who Is Literally Saving His Fans’ Lives — Our Latest Podcast

      Paul Resnikoff
      January 21, 2020

    • How to Game the Billboard Charts (And Why You Shouldn’t) — Our Latest Podcast

      Paul Resnikoff
      January 2, 2020
      2
  • About Us
    • Contact
    • Advertise
  • Menu logo
Trending
  • Kanye West’s Label Contracts Include Master Ownership, Profit-Sharing Deals, and Multi-Million Dollar Advances
  • Spotify Employees Demanding Direct Editorial Oversight Over Joe Rogan Podcasts — Before They’re Published
  • Empty Concert Halls In the U.S. Are Being Converted Into Polling Stations
  • Spotify Stock (SPOT) Down More Than 20% In September — What’s Going On?
  • Van Morrison to Release Three Songs Protesting Coronavirus Lockdown Measures
  • How to Get on Spotify Playlists — Try These 16 Proven Tips
  • Fraud In the Music Industry — How Big of a Problem Is This?
  • Swizz Beatz Says Streaming Services Should Pay Artists 50/50: ‘We’re Not Getting Paid Enough’
  • The CEO of ‘Non-Profit’ SoundExchange Makes $1.4 Million a Year
  • What Streaming Music Services Pay (Updated for 2020)
  • What Spotify Paid One Artist in 2018
  • Playlists Aren’t Everything. Here Are Some Other Critical Metrics to Track an Artist’s Success (Or Lack Thereof)

Branding & Advertising

Google audio ads

Google Is Now Selling Audio Ads on Spotify, Pandora, TuneIn, and More

Ashley King
August 11, 2020
Taylor Swift folklore

Taylor Swift Accused of ‘Blatant Theft’ by Black-Owned Business — Folklore Merch Line Pulled

Ashley King
July 31, 2020
3
Taylor Swift album

Taylor Swift Announces Her Latest Album — Just Hours Before Releasing It

Ashley King
July 23, 2020
Mike Singer

German Pop Artist Mike Singer Uses ‘Stream-to-Unlock’ Trick to Boost Streaming Algorithms

Ashley King
July 14, 2020
TikTok advertising

TikTok’s Advertising Launch Is Getting Crushed by US Shutdown Rumors

Ashley King
July 9, 2020
 
  1. Home
  2. Branding & Advertising

Artist Branding Isn’t Selling Out Anymore — But What’s the New Balance?

Dylan Smith
July 1, 2020
1
(clockwise l tor ) Jive PR + Digital co-founder and CEO Lindsay Nahmiache; Songtradr CXO Victoria Wiltshire; branding expert Mike Tunnicliffe. Music licensing and distribution platform Songtradr recently host... Read More...
Gucci Mane

Gucci Mane Is Releasing a New Fashion Line – With Gucci

Ashley King
June 28, 2020
Photo Credit: Jason Persse / CC by 2.0 Rapper Gucci Mane has tweeted that he's getting his own Gucci brand in a new fashion partnership. The rapper then followed up with a joke referencing his upcoming contr... Read More...
Kanye West and Kid Cudi Cite Firein Copyright Infringement Case, Citing Fair Use

Billionaire Kanye West Expands His Yeezy Empire to The Gap

Dylan Smith
June 26, 2020
2
The official Yeezy Gap logo. Billionaire Kanye West has struck a 10-year deal with prominent clothing retailer Gap, centering on the release of an exclusive Yeezy Gap product line. Kanye West announced the d... Read More...

Billionaire Kanye West Files U.S. Trademark for ‘Yeezy’ Cosmetics Line

Dylan Smith
June 17, 2020
Billionaire rapper Kanye West has filed a U.S. trademark for a line of “Yeezy” cosmetic products. Kanye West submitted the trademark application to the U.S. Patent and Trademark Office earlier this month. We... Read More...

Behind the Scenes of AMW With Entertainment Publicist Naomi Grandison

Laurel Daggers
May 22, 2020
Ever wonder what a publicist does or what their job truly entails? The following article comes from AMW Group, a proud partner of DMN. If you’re an entertainer and you’ve been wondering if you should star... Read More...
MRC Group

After Leaked Emails and Ugly Firings, The Hollywood Reporter-Billboard Group Rebrands as ‘MRC Media’

Ashley King
April 10, 2020
The Hollywood Reporter-Billboard Group is rebranding to MRC Media. Parent company Valence Media is also changing its name. The move comes after The Hollywood Reporter editorial director Matthew Belloni depar... Read More...

FTC Threatens Cardi B With ‘Legal Enforcement Action’ Over Misleading Instagram Post

Dylan Smith
March 11, 2020
1
Cardi B touts the benefits of Teami on Instagram, November, 2018 The Federal Trade Commission (FTC) has issued official warnings to multiple celebrities and social media influencers — including rapper Cardi B... Read More...

Empowering Artists to Connect With Their Fans: How a Digital Agency Transformed Itself Into an Advertising Platform

Sophie Smith
February 25, 2020
In late 2018, electronic artist GRAVES was booking his first U.S. headlining tour in support of his sophomore EP, Far From Here. The following article comes from Thinketing’s Marketing Education division, a ... Read More...
The Weeknd

The Weeknd Secures Major Verizon Sponsorship Ahead of ‘After Hours’ Global Tour

Marsha Silva
February 20, 2020
Canada's The Weeknd has inked a major promotional partnership with Verizon, the largest cell phone service provider in America. According to details emailed by Verizon, the sponsorship deal will center on Th... Read More...

Bone Thugs-n-Harmony Is Changing Their Name to “Boneless Thugs-n-Harmony” — Seriously

Marsha Silva
February 19, 2020
1
The rap group Bone Thugs-n-Harmony has officially changed its name to "Boneless" Thugs-n-Harmony—not as an early April Fools' joke or as a result of a lost bet, but because of a high-priced branding deal with... Read More...

As Spotify, Apple, and Amazon Dominate, Tuned Global Is Building Customized Streaming Platforms for Brands

Paul Resnikoff
February 17, 2020
Tuned Global recently powered Pizza Hut's 'Singing Pizza' campaign in Malaysia, a deal that involved Universal Music Group. While Apple Music, Amazon, YouTube, and Spotify duke it out for streaming dominance,... Read More...

J. Cole Inks a Multi-Year Partnership With Puma — Starting With a Customized Sneaker

Marsha Silva
February 13, 2020
J. Cole courtside (photo: Puma) J. Cole has signed a multiyear sponsorship deal with shoe and apparel powerhouse Puma.  The 35-year-old took to Twitter to announce the agreement, writing, "Been imagining thi... Read More...
  • 1
  • 2
  • 3
  • …
  • 16

Subscribe to Our Daily Newsletter

Digital Music News ©2018 All Rights Reserved
  • Categories
    • Music Industry News & In-Depth Analysis
    • Information For Musicians
    • Music Tech
    • Entertainment Law
    • Live Concert Industry
    • Pop Culture
  • Sync News
  • Jobs
    • General Manager
    • Record Label Product Manager
    • International Marketing Manager
    • D2C Merchandise Product Manager
    • Musician-Focused Journalist
    • More Jobs
  • Podcasts
  • About Us
    • Contact
    • Advertise