Eleven Seven Strikes iLike Deal, Slithers Into Facebook

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Eleven Seven Music has now secured a strong position within Facebook, thanks to a well-chosen deal involving iLike.

The label tie-up, which first surfaced last week, involves promotions for a number of Eleven Seven bands, including Drowning Pool, Mötley Crüe, and SIXX: A.M.  The groups are posting music videos, tour diaries, personal video messages and online events onto iLike, and often debuting fresh content.

Those assets are being pumped into iLike’s Universal Artist Dashboard and iCast multimedia blogging tools, and syndicated into Facebook via the popular iLike application.  “Our new Universal Artist Dashboard offers Mötley Crüe, Drowning Pool and SIXX: A.M. a channel to reach the most fans with the least effort, with a syndicated presence on iLike, Facebook and beyond,” explained Ali Partovi, chief executive of iLike.  Other Eleven Seven artists include Buckcherry, Trapt, and The Exies.  Eleven Seven was founded by Allen Kovac, chief executive of music marketing and management company 10th Street Entertainment.

Story by news analyst Alexandra Osorio.