Ahead of its coming-out date of December 8th, music video platform Vevo is still striking content deals.
The latest involves CBS Interactive Music Group, umbrella for Last.fm and a variety of CBS Radio stations. Actually, news of broadcaster-related discussions first surfaced in early September, and the presence of a partner like CBS Radio opens the programming possibilities further.
And, Last.fm stretches the conversation to a new and interesting place. In terms of the bigger content picture, music videos are a major part of the concept, though plenty of room remains for artist-related interviews, clips, stations, performances, and other formats.
Vevo, a venture currently involving Universal Music Group, Sony Music Entertainment, YouTube, and Abu Dhabi Media Co., is kicking itself off at a party in downtown Manhattan next week. The official launch time is actually the evening of December 8th, according to company tweets.