Turns out the crusty tube and traditional radio dial are bigger than most think.
Take a look at British media consumption patterns, by hour (courtesy of Ofcom).
The exhaustive look in this Ofcom paper.
Traditional TV & Radio: Still Way Bigger Than You Think
Still a huge couch potato culture. No wonder Susan Boyle did so well.
I feel like I’ve seen something similar at the Met.
This is British, but also transfers to the US market quite plainly. If you think that traditional radio + TV is unimportant, then leave the music industry now!
we’re still very traditional!