Timeline becomes a mandatory switch on Facebook in a matter of days (more on that here).
But ahead of that forced conversion, lots of folks (including artists) have already made the transition. Which would explain why traffic to customized Facebook artist page apps is plunging.
The reason is simple: Timeline erases the ability to make a customized artist page the default landing spot. Which means that artists can only position these customized pages as tabs or links within the Timeline layout, or direct-link from the outside. Which also spells a huge opportunity for anyone that can figure out how to adapt to this abrupt change.
Here’s some information from AppData, which shows precipitous declines for the leading providers of Facebook artist page apps. In fact, three of the largest providers of dedicated Facebook artist page apps – BandPage, ReverbNation, and BandRx – are now on AppData’s ‘biggest losers’ list (MAU = monthly active users).