If DIY is broken, how do you fix it?
The following comes from Thomas van Wijk, founder of the just-launched Songflow.
The artists that we talk to and meet share two ultimate goals: To have fans that love their music and be picked up by a professional who gives them a life-altering opportunity to step into the music industry and build a career.
Whether it’s a radio DJ, booker, manager or label rep, somewhere down the road talent always needs help to reach its full potential. Getting an investment to make a record is close to impossible, so millions of musicians turn to DIY solutions.
Unlike the anti-establishment attitude of Tunecore, our vision for Songflow is to empower music professionals to discover and connect with talent. If there’s a match between an artist and a music professional, we’ll make it.
It’s commonly known that most artists don’t get rich from digital music sales. Songflow lowers the barrier more than ever and makes digital distribution a cost effective, risk free investment. We can think of a couple of reasons why:
1. Consumers (the people you try to reach, especially the young ones) are shifting to online music services to listen to music. If you’re not there you’re nowhere.
2. Music professionals, aka businessmen, don’t invest in a project that doesn’t show potential. It’s up to the artists themselves to prove they’re worth their attention.
We founded Songflow based on the trends and real life experiences of artists to come up with a better, more balanced solution. There’s nothing more exciting than being able to show that your music is getting listened to and generating revenue. If there is a (potential) fan base Songflow connects the artists and their songs to it. Professionals will look at the most promising releases and think of what they can bring to the table to scale such a project.
Digital sales + likes + followers + emails + views = market potential
The Songflow reality is that you have great promotional platforms in one hand and direct sales and digital distribution services in the other, while your fans are happily socializing on Facebook and Twitter with other people. Tunecore, Ditto Music, Zimbalam and many smaller aggregators are basically portals that throw your music over the fence, so to speak. What happens from there?
Songflow is built to connect and control distribution, promotion and sharing activities in one place. We call this ‘socializing your music’. By definition this idea is based on working with great partners like Spotify, iTunes, Facebook, Youtube and PledgeMusic. The reason why Songflow relies so heavily on Facebook is because they have a billion users around the world that you can engage with and convert into loyal fans.
With our competitive pricing ($6 per song/year) and 100% payout
I hope you’ll try us out.