In the Last Year, Google Takedown Demands Have Increased 1,300%…

Let’s play a game: you make me play policeman on your website, and send you a takedown request every time I see an infringing link.  And I’ll try to drown you with an utter avalanche of takedown demands until you scream uncle under the looming threat of massive non-compliance.

Ready? Go… 

(source: Google Transparancy Report, a/o Jan. 24th, 2013.)

This could be a very interesting game indeed.  In the last year alone, DMCA takedown requests have surged 1,300% (and for the mathematically challenged, 100% = double).  In hard numbers, that’s the difference between 202,297 demands in mid-January of 2012 and 2,857,808 demands in the latest week.

So what happens next?  If anyone has the resources to handle huge DMCA takedown volumes, it would be Google.  But even this elephant is getting overloaded: just recently, Google legal director Fred von Lohmann publicly complained about an avalanche of demands.  And, actually started arguing against the very statute that makes it so easy for Google to house piracy in the first place.  “As policymakers evaluate how effective copyright laws are, they need to consider the collateral impact copyright regulation has on the flow of information online,” Lohmann kvetched.

This is all heading sharply northward.  A few weeks back, content owners forced more than 3.5 million takedowns in one week, an all-time high (just imagine what January, 2014 will look like).

And who’s bringing all that heat?

11 Responses

  1. Visitor

    Curious about the iTunes mass takedown of cover songs today. Anyone hear anything about this?

  2. Versus

    Takedowns are not enough. There must also be a real penalty to the infringers. And it has to hurt.

    – V

    • Casey

      Sure, if you want to go through the legal process of convicting them. This is a lot easier and a whole lot cheaper.

    • Visitor

      “Takedowns are not enough.”

      I think most of us can agree on that now. Even Google, no matter how much income they receive from linking to and advertising on criminal sites.

      Today, they publicly admit that they link to millions of illegal files each week. That number could easily be a billion next year.

      Google is the very heart of organized copyright crime right now, and they know it can’t go on.

    • named visitor

      There also need to be penalties applied for improper takedown notices by rights holders and alleged rights holders. So far, not so much.

      • Visitor

        Sorry, but you’re wrong.

        Deliberately sending illegitimate take-downs is a serious crime that can easily cost you $100K.

        So all is well in that dep.

  3. Visitor

    “So what happens next?”

    That’s easy: Filtering.

    Google is already very good at filtering millions of files every day:

    Child porn, illegal distribution of drugs and weapons, assassins for hire, counterfeit money, stolen credit card numbers are filtered from Google.

    Porn and a lot of other files are filtered from YouTube.

    Yes, filtering occasionally create mistakes, and these mistakes need to be corrected — at once.

    Just like they are today.

  4. Visitor

    Also take a close look at Google’s victims:

    Big Media enterprises that could make a lot of noise. And don’t think they enjoy wasting time on take-down notices.

    When will Fox and the rest turn against Google?

    Could be bloody.