We’re starting to get a lot more information out of France, an early-mover in three-strikes enforcement and one of the leading streaming subscription markets in the world (behind Scandinavia, of course). The three-strikes rollout is being administered by HADOPI and is roundly being hailed as a success by the industry.
And one of the main reasons for this is that file-swapping is starting to plunge in the region. Here’s a data slide shared by French label group SNEP, which shows that over the past three years, P2P unique user levels have plunged 35%.
That isn’t all attributable to HADOPI of course. The rise of streaming access, particularly from the likes of Deezer, Spotify, and YouTube, not to mention the proliferation of mobile devices, is also prompting the shift. Other variables are also shifting usage around cyberlockers, most notably the shutdown of Megaupload.
So pop the champagne, right? Um….