Looks like the major labels have another study to go discredit. Just days after researchers from the European Commission found that illegal downloading has little impact on industry revenues and could be boosting digital sales, Nielsen has jumped in with corroborating information.
Specifically, Nielsen found that pirates are generally more engaged music fans. They download more stuff than those playing by the rules. And just maybe, buy more stuff.
The finding was very briefly presented by Nielsen Music, North America executive Vanessa Thomas during Canadian Music Week in Toronto. And, it definitely wasn’t the focus of a broader presentation on recorded music sales, Canadian artist sales, and other stats-heavy slides. But Nielsen, as part of its 360-degree research initiative, has unearthed some interesting stats that go beyond number-counting.
So if consumers who engage in piracy download more music than non-pirates, do they actually buy more music? We’re waiting for that answer from Nielsen right now.