The Kindest, Gentlest Anti-Piracy Video Ever Created…

Once upon a time, the recording industry sued grandmothers, bankrupted those that refused to settle, and struck fear into the hearts of college kids.  My, how times have changed: here’s the anti-piracy video now being shown by ISPs like Comcast and others.

Guess who’s winning?

19 Responses

  1. Visitor

    Is it really an anti-piracy video or a video to demonstrate how the Copyright Alert System works?

      • Paul Resnikoff

        And the Copyright Alert System is pro-piracy?

        • Visitor

          If I made a 2 minute video showing how a radar gun worked and how a cop used it, would it be an anti speeding video? or would it be pro-speeding? Or, would it just be a video showing how an enforcement system worked?

        • Visitor

          “And the Copyright Alert System is pro-piracy?”
          Why is that relevant?

  2. Yves Villeneuve

    From my viewpoint, as a content owner, I thought this video and the rules of the CAS were offensive. But let’s see how it turns out with 12 months of data. It might turn out to be effective regardless of my sensibilities.

  3. Casey

    It might be more effective if the Copyright Alert System actively promoted legal means of acquiring content instead of simply educating users to not use P2P. Otherwise they will just fire up their youtube downloaders and bypass both the Copyright Alert System and paying for content. They should tell people they could legally access unlimited music for as little as $5 per month from Rdio/Rhapsody/Spotify. Or better yet, offer people the ability to tack the charge onto their monthly Internet bills for convenience and I bet we would see a rise in subscriptions and a drop in piracy. This wouldn’t be ideal for artists that are against streaming, but we might as well face the fact that people who don’t pay for downloads now probably never will. But they might be willing to choke up $5 or $10 per month for a no-hassle, all-you-can-eat subscription.

  4. Yves Villeneuve

    I should add, the delivery of this video is intended to sympathize with copyright infringers and turn them into haters of content owners that protect their products from theft. It’s sly on the part of ISPs and this program should be followed very closely with a maximum 12 months test period, in my opinion.

  5. GGG

    The obliviousness of people sometimes astounds me. You cannot fight piracy by telling people not to pirate, sending them letters, slowing down internet, etc. The people that do it the most will just laugh. It’s just not going to work. Like I said in another article on here, people will just use Tor or some other way of avoiding IP detection, like many already do. If Anonymous can hack into gov’t agency websites, they can torrent the new Vampire Weekend album. They will adapt. You could maybe end it by sueing people into oblivion, but that seems like a waste of money. So what do you do?
    Like Casey was saying, you need to fight it with an actual solution the pirates will care about, which seems to be what people on here miss. And this is not the same as giving into them, which is what I’m sure Yves will call it. You’re not appeasing pirates, you’re finding a solution to a problem. Streaming is a start, maybe it’s the best, maybe it isn’t. I think it’s theoretically the best, we just need to encourage a shitload more people to do it so the pay isn’t so pitiful.

    • Visitor

      The only way to fight piracy is to follow the money… Piracy is a for-profit business operating at the commercial level, monetized by advertising and subscription/access revenue.

      It’s a Business. It’s an Illegal Business. And it’s that simple.

      The internet does not need to be regulated. Businesses on the internet need to be regualted. Just like, you know, Businesses in the real world are regulated.

      The internet is the world’s largest unregulated Pawn Shop. Which, if Pawn Shops are not regulated they are just black market money laundering schemes… Uh oh…

      • Visitor

        “The internet does not need to be regulated. Businesses on the internet need to be regualted. Just like, you know, Businesses in the real world are regulated. ”
        🙂 It’s amazing that we have to say this over and over again…

        • GGG

          I agree with this to an extent, but a lot of piracy is done through ways that cannot be regulated. This is also what a lot of people don’t understand. On the surface, yes, the issue of piracy IS black and white, ie right vs wrong, legal vs illegal.
          But go deeper and it isn’t. Mainly because, as I’ve said numerous times on here, people WILL find a way if you don’t regulate the internet, which you shouldn’t. So it becomes a weird situation. This is why I stand so firmly behind streaming. As of right now, the cheap, immediate availability of as much music as possible is the solution. It just needs to become more profitable for artists.

          • Visitor

            “This is why I stand so firmly behind streaming.”
            And you have every right to do so. Consumers would be nuts if they didn’t love it.
            Artists, on the other hand, would be nuts if they didn’t hate it.
            What consumers have to understand is that streaming is the direct result of mainstream piracy.
            Stop mainstream piracy and no artists in her right mind will ever stream anything again.

          • GGG

            I stand behind it as someone on the artist end, too. And I should clarify that I don’t stand behind Spotify as it stands now, I stand behind the conceptual idea of streaming. There are just not enough people involved for it to be a substantial source of revenue. It could happen, though. Your issue isn’t really streaming, is it? It’s the terrible pay system. Get millions and millions of subscribers, maybe even raise the price and things will look drastically better.
            And yes, I agree it’s the direct result. It’s a start to look for a legal fix that pays.

          • Visitor

            “Like Casey was saying, you need to fight it with an actual solution the pirates will care about”
            Completely agree. And punishment is the only solution criminals care about.
            That’s why all societies use it constantly in all areas of life.
            Without it, any society will collapse within minutes. Without it, you won’t own your car, your house, your bed, your food or anything at all.

          • GGG

            Problem number 1 is calling them criminals. No, you’re not wrong, but all it does is show you are already blinded to any rational ideas besides punishment. This is what has already hurt the industry, and it’s what will continue to do so. What’s better, throwing someone in jail or 30 years or trying to rehabilitate them? It’s the same idea. Do you attack the crime or the root of it? You can certainly do both, I’m no opposed to fines or anything, but that’s not what will win. People will find a way.
            Problem 2, you simply don’t undertand all the reasons behind, and the culture of, piracy. Plain and simple. Neither do many readers on here and people in the industry in general. This is also a problem because it makes everything too black and white. If you were an alcoholic, who would make more sense to seek help from; a recovered alcoholic or some guy who drinks once a month?
            Problem 3. Hyperbole. Jesus, chill out.

          • Visitor

            “Problem number 1 […] Problem number 1 […] Problem number 3”
            Well, you’re lucky — you just have one problem: 🙂
            1) You seem to distinguish between criminals who steal the records in digital and physical stores.
            I can’t afford to do that. Nor can any other professional artist who has to finance the next production with the income from the first.
            That’s how stuff works. No income? No new music or movies.
            Like the other Visitor suggested, we don’t have two separate worlds — a physical and a digital — with two separate types of criminals and two separate sets of laws.
            We have one world, the real one, and in that world we unfortunately have to punish criminals. Like it or not. That’s why it’s done all day long in all societies.
            And forget the hyperbole, GGG — I don’t know any artists who want to throw thieves in jail. Not even for a second.
            Moderate fines are the way to go (when we’re talking about illegal downloaders).
            The new French proposal is a fair solution: No Internet disconnection, no jail-time. Just 60 euro ($78) per infringement.
            That’s what a majority of the population think is fair and it won’t ruin anybody.
            What it will do is make a lot of people think twice before they steal that next song or movie.
            And every single time they choose to buy instead, they’re financing tomorrow’s greatest songs and movies.

          • GGG

            First, to the hypebole comment, I was reading something else and got crossed, so I attributed another comment to you in my head, I apologize.
            Secondly, not sure where you see me repeating “Problem number 1” twice..sooo, I think we should mark you down for what you were insinuating.
            To the actual meat of the discussion, I don’t disagree with those points. I think fines, etc can prevent SOME people. However, I still think you underestimate what people are willing to do to pirate music, how easy it is to evolve and be able to do so, and how many people will do so.
            It also doesn’t necessarily solve the problem because, and this is one key point that you and Yves and others really do not get, is that Person X pirating an album does not mean they would have bought that. Are there many instances where they would have? Of course. But to many people, pirating is a way to just hear what you want. Which is why, again, the concept of streaming can be incredibly beneficial if the money was there.

          • GGG

            Oh, forgot the criminal part. It’s not so much that I differentiate the two, though I do in ways, it’s more that by being so strictly “piracy is evil” people are missing bigger picture ideas that can lead to better, more profitable ideas. This is why I always bring up the ‘root’ idea. I don’t know what the answer is, I just know it will be found by someone who understands the culture better.